Management Information Systems Overview Dr. Robert Chi Chair and Professor, IS department Chief editor, Journal of Electronic Commerce Research

What is Information? Data –Facts Information –Processed data Knowledge –Analyzed, organized information Wisdom –Learning, creation

What is MIS? Management : Information : processed data Systems: Input – process – output (feedback) MIS components: HW, SW, People, Procedures, Databases

How can MIS help you in your job? Decision Making Productivity Team Work and communication Business Operations and Strategic tools

The Role of the Internet in Business E-commerce –B2C, B2B, C2C, Mobile commerce E-business: more general terms

Using Information technologies as a strategic tool Wal-Mart –Logistics, supply chain management Southwest airlines –Online reservation, ticket-less Fedex –Online tracking (e-shipping tools) Dell –Mass customization, pull strategy

The trend From Hierarchical & centralized structure to networked & decentralized –CEO was the center of communication –Database now becomes the center –More coordination and communications than before Specialization –Do fewer tasks and do them well –Design, Market, distribution, production Methodology and franchises –Data sharing and reduction of middle management Mergers –Need for communication

Decentralization and small business Temperate workers –Coordination and control, security Internationalization ( –Communication (Designed, made, and marketed in different countries) –Product design Service Oriented –Customer service requires better information –Speed –In 2000, 25% jobs are in manufacturing, 75% service

Reengineering Beginning from scratch, identify goals along with the most efficient means of attaining those goals and create new process to meet those goals.

What is the next in IT industry? –Creativity Marketing research System design –Execution (outsourced) System development/coding System maintenance Operation

Exercise 1-2 students in a group Discuss and prepare a one-page report in –What is the current information systems configuration in your company –What are the potential opportunities using IT as a strategic tool –What is the trend in your industry in terms of IT and other areas

Case Study: Starbucks coffee What is the competitive advantage of SB over McDonald's coffee Customer segmentation? What are the strategies? Does stored value cards improves the business? Does WiFi improves the business?