Rushcliffe – great place, great lifestyle, great sport Rushcliffe Borough Council – Growing a social franchise 10 July 2013 Neil Clarke, Leader

Rushcliffe – great place, great lifestyle, great sport Introduction Background – drivers for change Our approach – planned and considered Growing Streetwise into a social franchise Lessons learnt from our journey so far Group discussion and feedback

Rushcliffe – great place, great lifestyle, great sport Drivers for change The challenge faced by many councils and elected Members Reducing costs (2.8 million) Maintaining the quality of service Providing a sustainable future for current employees Contributing to the local economy

Rushcliffe – great place, great lifestyle, great sport Our Approach – the 4 year plan Proactive approach – service reviews to consider ‘doing it differently’ and alternative delivery models Production of a ‘Four Year Plan’ to manage the funding gap over the four years by: Cost reduction Income maximisation Service Redesign Established a Transformation team to help drive the change agenda

Rushcliffe – great place, great lifestyle, great sport Investigate / Procurement Investment / Profit Share Transition Support / Profit Share Contracted Service Direct Provision Social Enterprise / Cooperative Efficiencies and Service Standards Support / Merger and Growth The future of service delivery

Rushcliffe – great place, great lifestyle, great sport Looking at private sector business models

Rushcliffe – great place, great lifestyle, great sport Looking at private sector business models All of the brands are franchises Offering consistent quality, service, pricing and environment

Rushcliffe – great place, great lifestyle, great sport Emerging service delivery models DISSEMINATIONPARTNERSHIPLICENSING SOCIAL FRANCHISING JOINT VENTURE WHOLLY- OWNED Social franchising is the use of a commercial franchising approach to replicate and share proven organisational models for greater social impact

Rushcliffe – great place, great lifestyle, great sport 30 years experience of caring for the Borough Highly skilled workforce with a can do attitude Taking care of grounds maintenance and street cleansing in the Borough

Rushcliffe – great place, great lifestyle, great sport Why transform Streetwise?  Existing quality service, with strong local brand and potential to grow  Opportunity to do it differently  Empower staff to have a greater say in their destiny  Retain social values, but with a more commercial approach  Greater freedoms to make decisions, trade, market and innovate  Develop the brand and services

Rushcliffe – great place, great lifestyle, great sport How? – My perspective  Established cross party member group – overseeing the review:  Appointed Cabinet Member to lead  Workshop to identify Members’ individual strengths and commercial experience  Member development programme e.g. social franchising & business case assessment  Addressing Member concerns – becoming more commercial  Portfolio holder briefings

Rushcliffe – great place, great lifestyle, great sport How?  Review explored options of reducing costs, generating income or ‘doing things differently’  High level of staff engagement in process  Phased approach with review gate at each key stage

Rushcliffe – great place, great lifestyle, great sport The journey so far  Identifying the skills and knowledge gaps  Getting the right advice  Establishing the governance structure  Stakeholder engagement and support  Changing the culture  Developing the offer  Testing the concept - dipping our toe in the market

Rushcliffe – great place, great lifestyle, great sport Streetwise Evolution Step 2 Social Enterprise Other clients Rushcliffe BC Step 1 Council Enterprise

Rushcliffe – great place, great lifestyle, great sport Proposed Business Model Step 3 Social Franchise Franchisee Other clients Franchisee RBC Franchisor Business Unit

Rushcliffe – great place, great lifestyle, great sport Conclusions  At present our key focus is on…  Workforce challenge – culture and Ts&Cs  Procurement challenges  Local economy – opportunity to grow  Element of risk and reward for the Council  Council – secure financial return? We’re excited about the potential to do something different and show other councils opportunities to develop.

Rushcliffe – great place, great lifestyle, great sport Questions Any questions?

Rushcliffe – great place, great lifestyle, great sport Discussion Discussion topic: What are the key issues for councillors when considering alternative service delivery models? 10 minute discussion in your groups, followed by feedback

Rushcliffe – great place, great lifestyle, great sport Discussion Discussion topics: How are you driving innovation and development within your authority? 5 minute group discussion followed by feedback