C H A P T E R ◄ 1 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Prepare an Informative Presentation? What is your goal? –To increase your audience’s knowledge or understanding of a topic

C H A P T E R ◄ 2 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Prepare an Informative Presentation? What is your goal? What topics are appropriate? –How to do something –What something is –How something happens

C H A P T E R ◄ 3 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Prepare an Informative Presentation? What is your goal? What topics are appropriate? What is your purpose? –Behavioral purpose The actions you expect from your audience Describe, distinguish, compare, define, state, show

C H A P T E R ◄ 4 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create information hunger –Create a need for information in the audience –Use rhetorical questions –Arouse curiosity

C H A P T E R ◄ 5 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create information hunger Demonstrate information relevance –The importance, novelty, and usefulness of the information to the audience

C H A P T E R ◄ 6 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create information hunger Demonstrate information relevance Reveal extrinsic motivation –Give the audience reasons outside the speech for listening

C H A P T E R ◄ 7 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create information hunger Demonstrate information relevance Reveal extrinsic motivation Design informative content –Use main points, subpoints, illustrations and examples to clarify and inform

C H A P T E R ◄ 8 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create information hunger Demonstrate information relevance Reveal extrinsic motivation Design informative content Avoid information overload –Quantity and complexity

C H A P T E R ◄ 9 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create Information Hunger Demonstrate Information Relevance Reveal Extrinsic Motivation Design Informative Content Avoid Information Overload Organize Content –Forecast, use transitions and signposts, use repetition, summarize and conclude

C H A P T E R ◄ 10 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Informative Speaking Defining –Comparison and contrast –Synonyms and antonyms

C H A P T E R ◄ 11 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Informative Speaking Defining Describing –Distinguishing between abstract and concrete words

C H A P T E R ◄ 12 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Informative Speaking Defining Describing Explaining –Simplifying or clarifying an idea while arousing audience interest

C H A P T E R ◄ 13 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Informative Speaking Defining Describing Explaining Narrating –The oral presentation and interpretation of a story, a description, or an event

C H A P T E R ◄ 14 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Informative Speaking Defining Describing Explaining Narrating Demonstrating –Showing the audience what you are explaining

C H A P T E R ◄ 15 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. HELP YOUR AUDIENCE BY…

C H A P T E R ◄ 16 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. USING LOTS OF EXAMPLES. COMPARE A MAMMOTH TO AN ELEPHANT …

C H A P T E R ◄ 17 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. USING ANALOGIES. COMPARE A COMPANY TO AN ORANGE …

C H A P T E R ◄ 18 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. USING SIGNPOSTS. “MY NEXT SLIDE WILL SHOW…” USING TRANSITIONS. “BUILDING ON MY PREVIOUS POINT…”

C H A P T E R ◄ 19 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. USING NON VERBAL CUES TO EMPHASIZE & CLARIFY

C H A P T E R ◄ 20 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. TO REVIEW...  Create information hunger  Connect the subject with the audience.  Avoid information overload  Be concrete and visual!