Elements of Visual Design Line Shape Texture Space Color

Line Utilitarian Line Expressive line

Line Vertical lines suggest strength

Line Horizontal lines suggest rest

Line Diagonal lines suggest motion

Line Zigzag lines suggest confusion or activity

Line Curved lines suggest peace and relaxation

Shape A visually perceived area of value, color, line or any combination of these elements. Shape can be used to invoke emotional responses, emphasize elements or add interest.

Shape Two dimension element Four types of shapes Geometric Natural Abstract Distorted

Shape Shapes can be used to: Communicate ideas Attract attention Simplify words Create borders Highlight information Symbolize an idea or emotion Create a variety of arrangements

Texture Surface character of a visual which may be experienced through touch or the illusion of touch. Two types: Tactile Visual

Texture Texture can be used to: Relate an image to its background Create interest Create feelings of depth or liveliness Create a collage Create a design Create visuals that look more realistic

Space Space is the distance around something Fuzzy boundaries give the illusion of motion The easiest way to show distance is through size

Color Properties of color Hue: the name of the colors as humans see them when white light passes through a prism. Hue describes the visual sensation of the different parts of the visual spectrum Value: the lightness and darkness of the hue. Tint: adding white which lightens Shade: adding black which darkens Intensity or saturation: The strength of a color. Strongest when unmixed.

Color 100% 80% 60% 50% 50% 40% 20% 0% White Yellow Orange Red Green Blue Purple Black Background and lettering should be at least 50% apart!

Color Colors change with their surroundings Some colors change more than others Value is a variable which is dependent on surrounding hues for its visual sensation Color spreads to adjacent colors Colors are perceived to be warm or cool Warm colors advance while cool colors recede

Color Cool colors are used to show depth and volume Color is associated with nature, danger, holidays, events and symbols Color can show spatial relationships Color can set mood but is influenced by culture

Color Color creates contrast Color is used to emphasize an area or shape

Color Basic color schemes Analogous Monochromatic Complementary Split complemenary Tertiary

Monochromatic - single hue with various tints and shades

Analogous Adjacent hues on the color wheel

Complementary Opposite colors on the color wheel

Split complementary - uses three colors: any hue and the two adjacent to its complement

Triad Uses three colors evenly space from each other

Tertiary Uses four colors evenly spaced from each other

Color Psychological aspects of color Black: dignity, strength, fear, death, free of debt Blue: calm, coolness, melancholy, depression, mildness, the sky, most liked Green: growth, youthfulness, sickliness, movement Violet: richness, passion, majesty, spirituality

Color Psychological aspects of color Red: love, anger, danger, debt, the devil, power, energy White: freshness, purity, cleanliness, wholesomeness Yellow: Most disliked color, caution, light, the sun

Principles of Design Harmony Balance Rhythm Emphasis Variety Unity Contrast

Harmony Visual unity is another term for harmony The visual elements have been brought together for a reason

Balance Two types: Formal Informal

Balance Formal Balance

Balance Informal Balance

Rhythm Rhythm is a feeling. Refers to the movement of the viewers’ eyes. Involves repetition

Emphasis A center of interest is created when one element is different from others. The eye is automatically attracted to the place that is different.

Variety Provides interest because of differences

Contrast The degree of difference in the treatment of one of several elements of design

Unity The bonding together of all elements by organization and balance

Rule of Thirds

Guidelines and Examples Bulletin Board

Bulletin Board Guidelines/Examples 3 purposes of bulletin boards Sample bulletin boards Self evaluation criteria More visual design Media lab resources

3 Purposes of Bulletin Boards Decorative Motivational Instructional

Decorative Bulletin Board

Motivational Bulletin Board

Instructional Bulletin Board

Self Evaluation Criteria Emphatic Balanced Unified Interactive Legible Lettered Properly Relative Durable Neat

More Visual Design Capital Letters Color of Lettering Size of Lettering Spacing Between Letters Spacing Between Lines Elements That Add Appeal

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Media Lab—213 Education Mac Computers Roll paper Die Cutters Laminator Binder Books Resource Kits Construction paper Map pencils Scissors Calculators

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