PGRI Focus on Latin America Oct 2012 Brian Roberts A Proud Member and Sponsor of:

Introduction to Jumbo Interactive A lottery retailer that adopted the Internet.. and took off...and sales took off!

Case Study 1 – Typical Small Retailer Financials: Revenue Share for a limited time Jumbo provides all lottery graphics as well as a dynamic upcoming games table for inclusion on the e-Retailer’s own website Jumbo tracks customers and manages the sale to ensure all rules are followed Retailer builds own website and refers customers to there Working very well for 12 years

MICROSOFT NETWORK Very Large Portal / General Retailer Very Heavy Traffic Jumbo tracks each click… Case Study 2 – Typical Large Retailer Lottery results and Banner ads displayed around the website

Case Study 2 – Microsoft Network..to a special Microsoft branded website that is managed by Jumbo to ensure all rules are followed Financials: Revenue share + Pay per new customer Sells all Draw Games -Powerball -OzLotto -etc Working very well for years

Case Study 3 - NSW Lotteries Official Website Largest state lottery appoints Jumbo to manage all e-Retailers and website functions State lottery provides branding and marketing State lottery manages customers

Case Study 3 - NSW Lotteries Official Website Jumbo is tasked with operating the website Financials: Revenue Share. No initial cost to the lottery

Case Study 4 – Ebay Jumbo supplies Ebay with official lottery ads More of an Advertiser than an e-Retailer No custom website Financials: Pay per view Pay per click Jumbo takes the Risk Sales are fully managed by Jumbo Working very well for years

Case Study 5 – Google and Facebook More of an advertiser than an e-Retailer – Risky Jumbo manages campaigns and takes the marketing risk COST PER CLICK Will a click become a sale? COST PER CLICK Will a click become a sale?

Comprehensive Retailer Reporting E-Retailer Management Jumbo reports all - Clicks - New Signups - Sales Most important of all.. - Commissions

E- Retailer Commissions E-Retailer Management Detailed drill-down on all commission payments....keeping e-Retailers motived!

Jumbo Studios Jumbo Studios develops truly interactive and social games for draw and instant games.

Building Interactive Lotteries

Add to your current games Create new games People have lucky objects..not just lucky numbers.. Powerball, Mega Millions, etc or

Arming e-Retailers with the right tools Jumbo manages a powerful Loyalty Program for all e-Retailers Customer spend = Points = Loyalty promotions = More sales Average spend is double traditional ticket spend

Jumbo provides web and mobile COMPLIMENTS existing lottery gaming systems Works WITH existing sales channels 12 years successful operation and maturity

Benefits to the Lottery Jumbo has a proven track record and know how to find and retain new players. Jumbo provides a complete turnkey operation, including extensive marketing and promotion of the lottery products at its own cost. Jumbo creates an extensive network of retailers with creates many more touch point to engage the customer and capture the sale. Jumbo operates on the retailer commissions.

We Would like to be Your e-Retailer THANK YOU