Steering Your Firm to Immediate and Lasting Profitability Enhancement: Best Practices For Tax Season & Beyond Presented to: Main Line Association For Continuing Education By: Ira Rosenbloom, CPA CEO of Optimum Strategies, LLC January 17, 2013

Objective  Learn the best practices to bolster profitability, improve quality of life and increase the value of your practice.

Driver’s Manual: Budgeting  Firm  Client  Tracking/ Time Systems  Targets

 Engagement Letters  Client Accountability Commitment  Performance Calendar  Uniform Commitment Form  Extras & Change Orders  Service Commitment  Proposal Intelligence Driver’s Manual: Engagement Security

 Minimum Fees  Value Fees  Futures  Collection Policies  Client Acceptance & Retainer  Financial Oversight  Collaboration & Expanded Resources  Structured Transfers Driver’s Manual: Revenue

 Average Chargeable Rate Per Hour  Average Collected Rate Per Hour  Utilization  WIP  Realization  Non Chargeable  ROI On Non Chargeable  Aging Of WIP & AR Driver’s Manual: Key Performance Measurement

 New Business  Employee Satisfaction  Client Satisfaction  Client Recognition  Retention – Client & Staff  Scaling  Cash Flow  Margins By Line & Niche Driver’s Manual: Key Performance Measurement (continued)

 Structured Meetings  Career Plans  Check-Ins – Internal /External  Perspective Process  Ongoing Transparent Action Plans Traffic Control: The Management Routine

 Regimented Personal Time  Prioritize  Plan Stay Tuned Up

Questions & Answers Profitability & Practice Continuation Experts

Ira S. Rosenbloom, CPA, is the chief operating executive of Optimum Strategies, LLC, a consulting firm focused on helping accounting firms improve their business performance and the entrepreneurial skills of their current and future leaders. With more than 25 years of experience as a public accountant, Ira has the unique perspective of someone who has achieved success as an entrepreneur leading a mid-size accounting firm, a practice director in the corporate environment of a top-20 firm and a regional partner in a national accounting industry M&A business. Using lessons learned from the front lines and interior offices, he leverages his knowledge to help clients improve their profitability, efficiency and strategic accomplishments. A dynamic, results-oriented professional, Ira is recognized for his ability to motivate internally and externally for strong bottom line results. Ira Rosenbloom, CPA

Optimum Strategies, LLC, is a consulting firm focused on helping accounting firms improve their business performance and the entrepreneurial skills of their current and future leaders. We work with small and medium sized firms to improve practice management skills, managing partner effectiveness, business intelligence processes, practice enhancement, tax department optimization, next generation leadership development and mastering the merger matrix Optimum Strategies, LLC Profitability & Practice Continuation Experts