'Engaging' small businesses: some strategies you might not have thought of AGCAS Biennial 2009 Jeanne Booth.

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Presentation transcript:

'Engaging' small businesses: some strategies you might not have thought of AGCAS Biennial 2009 Jeanne Booth

UK Enterprises /26/2015 Engaging small businesses - Jeanne Booth 2 UK enterprises by number of employees out of a total of 4,679,080

Engaging small businesses - Jeanne Booth 3 10/26/2015 Share of Employment and Turnover

10/26/2015 Engaging small businesses - Jeanne Booth 4 Small enterprise (0-50) share of employment within each industry sector

Reasons for getting closer Careers Services Growing & innovating Declining traditional graduate vacancies Up to date guidance Source of students Source of teachers & curriculum development Community engagement Smaller Companies Networking opportunities Sales opportunities Promotion opportunities Source of skills Regular income opportunities Pursuing passion Community & social responsibility 10/26/2015 Engaging small businesses - Jeanne Booth 5

Understanding why smaller companies may want to get closer provides some insights into why some engagement strategies don’t work so well 10/26/2015 ‘Engaging’ small businesses - Jeanne Booth 6

Elevator pitch In groups of 6 write a two-minute elevator pitch for a project or the Service – you decide the features and benefits. Your audience is local companies. One of your group will deliver it against the clock - you must stop when the alarm goes. A selected group will be a panel and you will decide the criteria you will use to score each pitch. We will run the pitches one after the other (recording them if you agree) and then the panel will feedback with their score. 10/26/2015 Engaging small businesses - Jeanne Booth 7

If you would like my notes for this session me at m /26/2015 Engaging small businesses - Jeanne Booth 8