Turn the Digital Divide into the Digital Opportunity Mar International Business Development Netpia.com, Inc.

Road signs all in English? A Simple Analysis где я?

IP Address English Domain Name Internationalized Domain Name 넷피아.com Native Language Internet Address 넷피아 1st Generation 2nd Generation 2.5 Generation 3rd Generation Evolution of Internet address Simplicity Convenience Development of Internet Address

Definition of NLIA What is Native Language Internet Address?

What is Native Language Address? Service using Native Language

e-Government - The Ministry of Home Affairs of Korea has decided to incorporate NLIA into their e- government service in order to grant easy accessibility to the public. Now every local government and its subsidiaries have their Korean Internet Address (krLIA). krLIA of Korean e-Gov brought 3 times more traffic than the previous.

Commercial Sector - Many corporations in Korea are advertising their homepage with Korean Internet Address and creating more traffics.

Media Sector - All major and National television stations are advertising their homepage with Korean Internet Address.

President Election Type “ 노무현 ”(Roh Moo Hyun in Korean) at your address bar and you can connect directly to my homepage. - The newly elected president of Korea, Mr. Roh Moo-Hyun utilized Korean Internet address for campaigning. His Korean Internet address resulted in 4 times more traffic than his competitor’s.

Other Applicable Business Model Native Language Map Service View an area map by simply entering the desired location in the web browser address column. View an area map by simply entering the desired location in the web browser address column. Include an extension such as 'map' or 'location' when entering the location. Include an extension such as 'map' or 'location' when entering the location.

With a single registration, registered website will be available for access on various applications! computer stocks soccer IMT Web refrigerator Web refrigerator PC Mobile phone Mobile phone PDA Web TV Generic Solution based on DNS NLIA registration It’s based on DNS!

Strategic Alliances More Than 1200 Corporate, ISP, Organization, University Partnerships Worldwide.

Total Number of Korean Internet Users : 25 million 90% (22M) Obtained de Facto Standard by Internet Users NLIA User Status in Korea Approx. Approx. 22 million, 90 % of the total number are able to access the NLIA service in Korea. source : KRNIC ISP Stats (June, 2002)

Development of Internet Sector Sept ,350 times growth in 4 yrs! 10,000 10,000,000 20,000,000 25,000, , ,000 May ,500 May ,000,000 May ,000, ,000,000 Sep ( Unit: Query using NLIA / 1 Day ) 20,000,000 Sep Query by using Korean Internet Address has grown exponentially. - In 4 years, it has grown 2,350 times.

Development of Internet Sector With Successful Implementation of NLIA & its Application products & services, Korea has become one of the best in IT industry.

United Nations Economic & Social Commission for Western Asia (UNESCWA) WSIS meeting in Geneva, Switzerland Interests from Global Communities World Bank

Demonstration

NLIA to All the People in the World~ Turn the Digital Divide into the Digital Opportunity~

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