1. LEADING THE INTERNET EVOLUTION
TO THE NEXT GENERATION

2. The Development of Internet Address
Evolution of
Internet address
Simplicity
Convenience
3rd Generation
Native Language Internet Address Ex) Netpia, بايبلوس, 2424, トヨタ
2.5 Generation
Internationalized Domain Name Ex) 넷피아.com
2nd Generation
English Domain Name Ex)
1st Generation
IP Address Ex)

3. World Internet Users by Dec 2002
Asia-Pacific to have more Internet Users then Europe or
North America by end of 2002
The number of Internet Users in other continents’ Non-English
speaking countries are expected to grow more and more.
Europe
32.1%
Asia-Pacific
32.9%
North America
30.6%
Here’s a statistic to back up my reasoning.
It is expected that the number of internet users in Asia-Pacific is going to be higher than any other areas such as Europe or North America by the end of this year.
Even in other continents, many of non-English speaking countries have their native languages and many people are not familiar to use English, even English Domain name.
What U can imagine ? What would they want?
It is NLIA.
Africa
0.8%
Source: Nua
Internet Surveys,
eMarketer
Latin America
3.5%

4. A Simple Analysis Websites Destinations
Network Infrastructure Expressways
Internet Addresses Road Signs

5. Road signs all in English?
A Simple Analysis(cont’d)
Road signs all in English?
أين أذهب ؟

6. Definition of NLIA
What is Native Language Internet Address?
…it is a multilingual Internet address!

7. Generic Solution based on DNS
PDA
IMT
With a single registration, registered website will be available for access on various applications!
Web TV
computer
stocks
Web
refrigerator
soccer PC
Mobile
phone
NLIA registration
It’s based on DNS!

8. Why Native Language Internet Address now?
Significance of NLIA
Why Native Language Internet Address now?
Makes navigating easier
Encourages active e-commerce and e-government
Expandability of services
Secures global IT competitiveness of a country

9. Impact of NLIA
NLIA Greatly Vitalizes E-government & E-commerce Development
IP Address
English Domain Name
NLIA
Economic Impact
Insufficient for E-commerce
Limited in Non-English Speaking Countries
Unleash E-commerce Worldwide
Political Impact
Limited Participation
Limited in Non-English Speaking Countries
Easier E-government Access Globally
Social Impact
Information Divide
A contributor to the ‘Digital Divide’
Help Dissolve ‘Digital Divide’ in All Nations

10. Applicable Service Model
Service Model in Korea
Native Language
Internet Address
Native Language
Map Service
Native Language
Address
Applicable
Service
Model
Shortcut Service
Local Top
Level Name
Numeric Internet
Address Service

11. E-mail Service using Native Language
What is Native Language Address?
Service using Native Language
Using
Mail Client
Using
Web Mail

12. Mobile Internet Application
Other Applicable Business Model
Mobile Internet Application
Existing method of entering English URL
Enter URL
Enter URL
mobile.yahoo.co.kr
Yahoo!
Mail
Community
Messenger
New Method of entering Native Language Internet Address
Enter NLIA 야후
Enter NLIA _
Yahoo!
Mail
Community
Messenger

13. Other Applicable Business Model
Map Service
View an area map by simply entering the desired location in the web
browser address column.
Include an extension such
as 'map' or 'location' when
entering the location.
With such versatility and compatibility, many innovative services are also possible such as this one.
With Native Language Map Service, you simply type any common name with map or location in the browser. It leads you to get the desired location easily.

14. NLIA Service Example: e-government
The Ministry of Home Affairs, Korea, has decided to incorporate NLIA into their e-government service in order to grant easy accessibility to the public. Now every local government and its subsidiaries have their Korean Internet Address.

15. NLIA Service Example:Business cards
Korean Internet Name and Korean Address used in business cards

16. Election Campaign Advertisement
NLIA Service Example:Advertisement
Election Campaign Advertisement
Type “노무현”(Roh Moo Hyun in Korean) at your address bar and you can connect directly to my homepage.
The newly elected president of Korea, Mr. Roh Moo-Hyun utilized Korean Internet address for campaigning. His Korean Internet address resulted in 3 times more traffic than his competitor’s.

17. NLIA System Network in Korea
Obtained de Facto Standard by Internet Users.

18. Growth of Korean Internet Address Use
Query by using Korean Internet Address has grown exponentially.
In 3 years, it has grown 1,400 times.
100,000,000(exp)
1,400 times growth in 3 yrs!
25,000,000
20,000,000
20,000,000
10,000,000
4,000,000
May
2001
100,000
600,000
May
2000
(Unit:Query using NLIA/1 day)
Source:ngDN System
8,500
May
1999
10,000
May
2004
Sep
2003

19. NLIA User Status in Korea
Obtained de Facto Standard by Internet Users
Approx.
90% (22M)
source : KRNIC ISP Stats
(June, 2002)
Total number of Korean Internet Users: 26 Million
Approx. 22 million, 90% of the total number are able to access the NLIA service in Korea.

20. Global Expansion of Service
Active participation in International conferences
Netpia’s Native Language Internet Address system presented in various international meetings like MINC, IETF, ICANN, APRICOT, WSIS
Technically ready for Global Service Architecture
Customized package available for local/regional service provider
Global networking system between different languages and countries available
On-going global partnership development
Active discussions on partnership going on in 20 countries

21. Interests from International Community
Invited to speak at WSIS Western Asia Preparatory Conference.
Introduced Korean application of Native Language Internet Address as a
necessity to overcome digital divide.
Presented how NLIA works for e-Government.

22. Interests from International Community
<Expert Group Meeting on Promoting Arabic Digital Content>
Initiated by ICT Division, UNESCWA
United Nations Economic & Social Commission for Western Asia (UNESCWA)
initiated the Expert Group Meeting as a following step to WSIS Preparatory Meeting.
Netpia was invited as the only non-Arabic entity to explain about Native
Language Internet Address.
Arab Community expressed great interest in the Korean case study.

23. Sponsor of The GILIA Project
Global Indigenous Language Internet Address
“Bridging the Digital Divide”
Raise public awareness about the problems non-English speaking people have navigating the Internet.
Eliminate of discrimination of non-English speaking people using the Internet.
The GILIA Project is a non-profit organization with two main goals:
Summer of 2003, GILIA together with professors worldwide tested multilingual addresses using Netpia’s solution.
Successful Responses from:
Turkey • Russia • Spain • Norway • Egypt • Malaysia • Sweden • Taiwan • Jordan • more…
10 Countries, 78 Professors Participated

24. Summer Universiade Daegu 2003
Netpia Provided Free NLIA Solution for Students
95 Languages for 170+ Countries
Duration: Aug. 21 ~ Aug. 31, 2003(11 days)
Venues: Daegu Metropolitan City and Gyeongsangbuk-do Province
Number of participating countries (w/ polities): 174 in total
Estimated number of participants: 11,000(officials, athletes, media staffs)

25. Company Overview Company Name : Netpia.com Inc CEO : Pan- Jung Lee
Established in July, 1997
Employees : 150 worldwide (Korea, Europe, USA)
Business Areas:
1) Native Language Internet Address
2) NLIA-based Services ( , wireless, etc.)
3) Shared Registrar (com .net .org registration)
URL :

26. Demonstration

27. For any further inquiries, email us at: inquiry@netpia.com