1. Native Language Internet Address: Essential for building effective e-government infrastructure
Thanks for giving an appunitity About what?
Big pleazure
PJ Lee could not come
자기 소개
Introuduction
How can build a effective structure?
Empowerment
Participatent
Watching video

2. A Serious Question Raised
Things considered necessary and important for e-development
Networking Infrastructure
- broadband connections
- PC distributions
Digital Content Development
- information in local language available for locals
- great websites with user-friendly environment
Will these be enough to overcome the digital divide?

3. A Simple Analysis Websites Destinations
Network Infrastructure Expressways
Internet Addresses Road Signs

4. Road signs all in English?
A Simple Analysis(cont’d)
Road signs all in English?
где я?

5. Linguistic Groups and e-commerce
Non-English 5%
Non-English speaking 65%
English Speaking
35%
English 95%
E-commerce Activities
Population
Source: KADO
Source: Global Reach
95% of total e-commerce activities are carried out in English websites.
If Native Language Internet Address is popularized, e-government and
e-commerce development will be likely to grow drastically.

6. The Development of Internet Address
Evolution of
Internet address
Simplicity
Convenience
3rd Generation
Native Language Internet Address Ex) e-México , بايبلوس, 2424, トヨタ
2.5 Generation
Internationalized Domain Name Ex) 넷피아.com , 넷피아.kr
2nd Generation
English Domain Name Ex)
1st Generation
IP Address Ex)

7. Definition of NLIA
北京大學
トヨタ
삼성전자

8. Definition of NLIA

9. Definition of NLIA
Известия

10. NLIA Application
PDA
IMT
Web TV
Web 냉장고
핸드폰
일반 PC

11. E-mail Service using Native Language
What is Native Language Address?
Service using Native Language
Using
Mail Client
Using
Web Mail

12. What is mogaha? ?
Website address of the Korean Ministry of Govt. Administration and Home Affairs ?

13. NLIA Service Example: e-government
The Ministry of Home Affairs, Korea, has decided to incorporate NLIA into their e-government service in order to grant easy accessibility to the public. Now every local government and its subsidiaries have their Korean Internet Address.

14. Election Campaign Advertisement
NLIA Service Example:Advertisement
Election Campaign Advertisement
Type “Roh Moo Hyun” in Korean at your address bar and you can connect directly to Roh’s homepage.
The newly elected president of Korea, Mr. Roh Moo-Hyun utilized Korean Internet address for campaigning. His Korean Internet address resulted in 3 times more traffic than his competitor’s.

15. Essential for Effective E-Government
Native Language Internet Address can contribute to the success of e-Government
Greater Accessibility  Encourages greater participation from the public. Maximize the usage.
Govt. office name / Service name = Internet Address
 offers consistent contact point
Native Language will encourage even more
two-way communications between the govt and the citizens.

16. Empowerment and participation of people achieved!
Expected Result of Using NLIA
Revolutionary Accessibility Improvement
Empowerment and participation of people achieved!
Resolve Digital Divide between classes/regions
Vitalize E-commerce Activities
Improve National Informationization Index

17. Our suggestion Co-operation for the development and
globalization of NLIA system for the
benefit of non-English speaking people
Take part in the evolution of Internet Address!

18. For any further inquiries, email us at: inquiry@netpia.com