The importance of an integrated approach to fundraising Natalie Heath, Alumni Relations & Fundraising Manager Marketing & Recruitment

The Alumni Relations & Fundraising Team Our role: What we do: to nurture life-long and mutually beneficial relationships with our growing community of alumni, students, staff, friends and other potential supporters Why we do it: to encourage financial and non-financial philanthropic support for the enhancement and development of the University.

The Alumni Relations & Fundraising Team Who we are: Natalie Heath: Alumni Relations & Fundraising Manager Wendy Bates: Development Officer (Major Gifts) Gemma Thompson: Alumni Events and Comms. Officer Anne McDade: Database and Gift Administrator Change of reporting line from M&R to PR & Comms

Traditional Types of Fundraising Fundraising Lead OR School/Service Lead

The Integrated Approach All the different parts of the organisation are deliberately planning to achieve the collective goals Income Generation Corporates Trusts/Foundations Alumni Friends Communications & PR Management/ Development Board / Trustees Services/Schools Needs of the Donor

Collaborative Working The Fundraising function will match the potential funding opportunities with projects from Schools/Services NOT The other way around Not all projects will be attract support

Our Key Objectives Working together to: Identify good potential sources of funding Assess viability of projects for external funding (not all will be taken forward) Create proposals that exceed the supporter’s aims and expectations Ensure the potential supporters know the levels of assistance required (Don’t be afraid to ask for generous support) Meet the needs of Northumbria University Contribute to a sustainable financial future in step with the University's Corporate Strategy Encourage, create and maintain the integrated approach Achieve effective stewardship

Outcomes Long-term and mutually beneficial relationships Large pool of projects likely to attract support GENEROUS SUPPORT Financial sustainability

Distinction from Research, Business & Innovation (Regional & European Funding team) Speak to us when: Charitable donation which benefit the University’s cause No contractual obligation Intellectual property rights remain with student or University not the donor

Types of donor Private Sector - Public Sector - Trust & Foundations Development of existing relationships New relationships procured Suppliers Alumni and individuals with influence

How can donors provide financial support? Donation Sponsor research/ product innovation project Sponsor a business start-up hatchery project Sponsor a laboratory/lecture theatre or chair Establish a scholarship, bursary, chair Sponsor a student prize Sponsor a series of secondary school projects that raise aspirations for Higher Education

How can donors provide non-financial (in kind) support? Act as ‘introducers’ to their clients and suppliers Mentor students Provide student/graduate placement opportunities Events – provide speakers, location and/or hospitality Lead masterclasses for students Share experiences/insights of work-related issues Lead a research project Provide case studies for promotional material Assist at Northumbria recruitment events

Benefits to donor of supporting Northumbria University Enhanced Corporate image & reputation (‘looking good, doing good’) Creation of public trust An association with a credible place of learning Employee personal development Government matched funding schemes Tax concessions – personally and as a Company To recruit from graduates – “pick of the crop”

Procurement Journey with an Existing Project Conclusion New relationships, Raised profile & £35k Proposal submitted £20k Direct intro to 2+ other potential major donors Meeting with Nick Brown MP Corporate donation achieved £15k Project and Donors identified and matched

Current Procurement Activities & the Potential Reva£50k Cummins£5k Siemens£25k Coalfield Regeneration£10k Eaga£10k One North East ? Nissan? Durham CC£20k

Critical factors which contribute to successful income generation Earlier dialogue and continuous communication with University’s Fundraising experts Integrated approach Buy-in from all the parts and solid planning Development Board – decides which projects are viable for pursuit of funding Consistent message across the institution with one voice

Thank You