Fund Development 2013 Conference for Life Long Learning July 24-26, 2013

1. Where are we now? 2. Where do we want to be? 3. How do we get there?

WHERE ARE YOU NOW?

First Question: Is your organization registered as a not-for-profit corporation in your state? If yes…….. Do you file Form 990 annually with the Internal Revenue Service? The answer to these questions will determine where you can go.

501 (C) 3 DESIGNATION

Not a 501 (C) 3 DESIGNATION

Question Two: Understanding the history and culture of your Organization

Question Three: Understanding the governance structure of your organization

Question Four: Conducting a Development Audit

WHERE DO YOU WANT TO BE?

1) Create a unique Fund Development Plan and Statement of Purpose for realistic fundraising goals with respect to the annual budget in place. 2) The plan outlines the strategic steps required to reach those goals. 3) The plan assigns specific responsibility to officers, directors and staff for accomplishing the plan.

HOW DO YOU GET THERE? Part One Getting the House in Order

Appoint an ad hoc committee of stockholders, i.e. officers, directors, committee chairs (especially the Finance Committee, Marketing Committee and Fund Development Committee chairs) members, staff, users, providers, donors and other interested parties to develop the Fund Development Plan and Statement of Purpose.

The Ad Hoc Committee for the Fund Development Plan will need to do the following: 10 MUST DO! 1) Review the Mission and Vision Statement and write a Case for Support 2) Review the fundraising database to determine adequacy for new plan goals and make adjustments accordingly 3) Review gift acceptance policies and gift acknowledgment and make adjustments accordingly 4) Develop a strategy for identifying new donors through data-mining 5) Develop a public relations and communication plan that supports the Fund Development Plan

6) Develop a first year plan with specific financial goals along with a budget of costs to achieve those goals, to assist staff and board to set income goals in the annual budget and set the stage for the second year plan and beyond 7) Present the Fund Development Plan to the Executive Committee for their approval 8) The Executive Committee presents the Fund Development Plan to the Board of Directors for their approval 9) The Board of Directors instructs the Finance Committee, Marketing Committee and most important, the Fund Development Committee to work together to meet the targeted goals, and to prepare for the successful implementation of the Fund Development Plan in the second year and beyond 10) The Fund Development Plan is presented at the Board of Directors Training at the beginning of each new fiscal year. At this time each Board of Director is given the information they will need to support the goals set forth in that years budget

HOW DO WE GET THERE? Part Two It’s Show Time!

The Ad Hoc Committee completed their work to present and have approved by the Board of Directors a Fund Development Plan. Now it is time to implement the plan by those committees within the organization with expertise to do so.

Working closely with the Finance Committee and the Marketing Committee, the Fund Development Committee determines its financial goals and operating budget for the coming fiscal year. The Fund Development Committee presents to the Board of Director it’s Fund Development Strategy for that fiscal year. The Fund Development Strategy Plan is a very specific timeline for each category of income. It sets forth specific dates and responsibilities and the steps required to reach these goals. The report to the Board of Directors is given each month as to how well the committee is doing in reaching these goals. These goals could include foundation grants, annual funds campaign, federated campaigns (United Way etc.) special events, unsolicited income (memorial gifts), interest income, matching gifts, and other opportunities

The Fund Development Committee also sets goals for gifts to their organizations endowment, if they have one, through planned giving. These gifts could be realized at any time and therefore are not a part of the budget. To maximize success many categories such as the annual fund campaign or a special event will have a chairman. This chairman could be an officer or director. It could be a stockholder.

Donor Recognition

Thanking and recognizing donors is the most important thing an organization can do. Thank you letters to any donor must be sent out within two weeks of the donation or event. The amount of the donation is noted in the letter. Create a donor recognition plan that is unique to your organization. This recognition could be one of many ways to show your appreciation for the donation given.

Timing is Everything

A Strategy Plan to coordinate the timetable for all activities concerning fundraising is necessary for a successful result. The plans will consider the yearly calendar of events of the organization, when the fund raising events will occur, who is responsible for them being carried out, and a process for reporting to the Board of Directors and stock holders

In early summer of 2012 the incoming President appointed an ad hoc committee to determine where we were.

The committee included the president, president-elect, officers, directors, committee chairs, members and staff.

Their first task was to review the mission and determine our vision for the future.

They reviewed the current database and found it was inadequate. A short term (one year) plan was devised to be able to proceed.

A gift acceptance and recognition policy was established.

It was determined that the Long Range Planning Committee would make membership recruitment and surveying along with donation management a top priority.

A modest first year plan, an annual giving campaign, established specific goals. ($5,000) A budget for costs was estimated. ($3,200) The Executive Committee reviewed the ad hoc committees plan and recommended that it be approved by the Board of Directors. It was approved. The work of the ad hoc committee was completed.

The Board of Directors appointed a chairman of the newly created Fund Development Committee. The chair then recruited from the membership individuals with expertise to work with him to set the plan in motion.

The Publications Committee worked with the committee to create a FUND DEVELOPMENT SPECIAL EDITION of the OLLI Times to educate the membership by making our case for support.

The Olli Times went on to inform the membership of the Leave a Legacy program and Special Events. The Leave a Legacy planned giving program had been established in May of It is managed for by the UGA Foundation. The goal is to obtain thirty gifts in three years.

The Annual Campaign Fund was discussed in detail. Annual giving is the mainstay of almost every successful nonprofit organization.

We shared our Statement of Purpose for establishing the Fund Development committee.

The Special Edition of the OLLI Times was mailed to every member on December 1, A gift card was included in the mailing. This was three months after the Ad hoc committee was established.

A second letter from the President was sent on May 1, 2013 to all members. May, 2013 Dear The financial mainstay of almost every successful not-for-profit organization is a vibrant annual fund. is no In December 2012, we launched the annual fund campaign. As our membership approaches 1100, we will use the fund to keep our programs affordable. The fund will mitigate the rising costs of printing, space, and staff. It will be the foundation for long-term financial stability. Financial support from our membership, coupled with sound fiscal management policy established by the board of directors, will strengthen the relationship between the Osher Lifelong Learning Institute. And it will influence our ability to raise other operating Therefore, I would like to encourage all of you to make a donation during fiscal year The amount you donate, while important, is ultimately not as important as the fact that you donate. On behalf of the board of directors I would like to thank you for your support of an organization we all love and from which we all Sincerely yours, Bill Alworth President,

At the end of the fiscal year , June 30, 2013, the Annual Fund had raised $7,005. Our goal was $5,000. The costs for the year were $3,112. Our budget was $3,200. The Leave a Legacy planned giving program had reached its goal of ten donors by June 30, 2013.

A report from the Fund Development Committee was given to the Board of Directors. The President then sent a report to all members in July of 2013 detailing the results for the year.

LOOKING AHEAD!

The coming fiscal year has a much more aggressive strategy plan for Fund Development. This plan was reviewed by the Executive Committee and approved by the Board of Directors.

Fund Development Strategy Plan for FY

Leave a Legacy: One mailing per year to membership in October Two inserts in the registration booklet in the fall and spring Five articles in the OLLI Times Ongoing updates on the web Fund Development Report mailing in July Personal visits to all SIG’s, Lunch and Learn, other events as appropriate

Annual Fund Campaign Two mailing per year to membership on November 15 and May 15 Two inserts in registration booklet in the fall and spring Five articles in the OLLI Times Ongoing updates on the web Establish a 100 for 100 Club to be announced in the Fund Development Report letter in July Establish a “Round Up” campaign to be announced in Fund Development Report letter in July Personal visit to SIG’s, Luncheon Programs, other events Establish a matching gift program

Special Events Two “major” events per year - one in the fall the other in the spring Two “minor” events per year - one in the summer one in the winter Five articles in the OLLI Times Ongoing updates on the web Advertising as needed

Memorial Gifts Two articles per year in OLLI times Ongoing updates on web SCRIP Program Ongoing throughout fiscal year

The revenue budget for is $14, The expense budget is $4,000.00

It will only succeed if the education of our members begins to buy into the statement of purpose and see the long term benefits as outlined in the case statement. The Fund Development Committee and the Board of Directors will be working very hard to do both this coming year. Stay tuned!