Website Custom Audience Ad’s Facebook Re-targeting part #2

Recap Facebook re-targeting part 1 Website Custom Audience allows you to serve ad’s to people who visit your website Create a WCA in the ad’s manager Copy and paste Pixel Code in your website header tag You are looking for “audience to small”

Lets Start by building up that audience Create an ad targeting your prospects Either through demographics or with an audience you have uploaded Use “website conversions” type This will get website visitors to build the WCA audiences

Go to Ad’s Manager and click the Create Ad button

Select “clicks to website” as the type of ad

Enter the URL address of the website you have your Pixel Code embedded on then click continue

Choose a good image (600X315 is perfect right column size)

Select your fan page to connect the ad to (allows for News Feed Ad) Drop down menu and find best page for ad

Ad your headline (25 characters) and text (90 characters) for the ad Crab attention “what’s in it for them”

Choose if you want a button or no button for action step (the image is clickable from ad I do not use a button)

Click the Advanced Option link

You can add a slightly longer description (200 characters) “What’s in it for them”

Choose your audience If you have a custom audience uploaded

Choose your audience Use demographics

Add your Website Custom Audience Combining with other custom audience or demographics will help you build that audience up

Name your Ad Select your pricing options and place order ($10 to $20 a day)

Once the Website Custom Audience is big enough, create a billboard ad to have a constant presence for them when they are on Facebook You can run the ad to the same URL or to a specific offer Make sure to have or create a good image to use that brands you The image should be 600X315 for maximum results Use power point to create it

Click create ad from ad’s manager

Select “clicks to website” as the type of ad

Enter the URL address of the website you have your Pixel Code embedded on then click continue

Choose a BRANDED image (you in the image) Use Power point to create to get the perfect size

Select your fan page

Headline and text

Use the advanced option to give a little more description if you like

Choose ONLY your Website Custom Audience

Name your Ad Retargets to identify what ad they see (if you do more than one) Select your pricing options and place order ($10 to $20 a day)

Your cost on the retarget ad’s will be very minimal You won’t reach your daily budget on most days You can also do these ad’s for page likes, or page post engagements Be creative, use different messages in your retarget ad’s Increase your brand and your website conversion

Like the ad says