R.C. Bigelow, Inc.

Bigelow Consumers are...

Bigelow Tea represents 45% of Flavored Tea segment Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002 Bigelow Flavored Teas

Bigelow Tea represents 17% of Herb Tea segment Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002 Bigelow Herb Teas

Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002 Bigelow Tea represents 18% of the Green Tea segment Bigelow Green Teas

Iced teas attract consumers to to the specialty tea category during summer months Primarily focused in southern markets but sold to Stop & Shop, Tops and Giant banners on an in/out basis Bigelow Iced Teas

New product that now has 35% distribution and leverages the Bigelow name to a new category Unit volume has increased by 58.5% over the latest 52 week period Bigelow Honey unit sales are up 49.8% in Ahold Nielsen Markets over the latest 13 week period Source: ACNielsen Honey Category, 52 w/e September 29, 2001 Bigelow Honey Spreads

Bigelow Dessert Coffees and Estate Teas

1992 $574.7 Specialty Tea accounts for 46.2% of the Total Tea Bag Category and has increased 83% since 1992! 2000 $727.1 $ $ $ $ Source: ACNielsen Total US 52 weeks ending 12/12/92 vs. 12/30/00 $ volume is in Millions Total Tea Bag Category Black Tea 68.0% Specialty Tea 32.0% Black Tea 53.8% Specialty Tea 46.2.%

Bigelow Food Service

Bigelow Leads the Market in Foodservice Traditional FoodserviceOffice Coffee Service Market Based on 2000 Poll of 100 top distributorsBased on survey of top 10 Vend/OCS Distributors The Bigelow Individual Foil Teabag works in Restaurants and Offices, as well as in Retail! Bigelow 71% Lipton 19% All Other 10% Lipton 3% Bigelow 89% All Other 8%

Listing of Hotels Where Bigelow is the Exclusive “Specified” Specialty Tea

Manufacturing As a Component of the Connecticut Economy Establishments5,657 Employment239,720 Production Workers144,707 Total Annual Payroll ($billion)10.7 Average Hourly Wage ($)16.47 Value Added ($billion)27.1 Value of Shipments ($billion)45.8 Total Capital Expenditures ($billion)1.7

Output V. Employment

Connecticut Manufacturing Employment Relative to the U.S

Employment Multipliers Industry Sector Employment Multiplier Manufacturing2.88 Finance, Insurance and Real Estate 2.48 Transportation, Communication and Utilities 2.42 Trade, Wholesale and Retail1.55 Services1.69 Government1.48

Segmentation

Competitive Ranking WeakStrongAverage Competitive Strength