W RITING A PROPOSAL To use persuasive writing skills.

Mud from Glastonbury Festival is being sold on internet auction site eBay. On Wednesday morning there were four different offers of mud from the three-day music event on the site. There was a lot of rain at this year's festival and with 150,000 people partying in the fields, there was plenty of mud to go round! One advertisement says: "Couldn't get a ticket? Had to watch it on TV or read about it? Well, here's a chance to own your own little piece of Glastonbury." The mud was scraped from boots and 15 bids have been made, the top one so far being a massive £74! Another offers a "carefully collected" 4cm by 5cm chunk of mud "framed very beautifully" in a beech box frame. Hundreds of ankle injuries were reported from revelers slipping as wellington boots failed to hold their grip on the fields of Worthy Farm in Pilton, Somerset. Questions 1. What would persuade you to pay £74 for some Glastonbury mud? 2. What age and type of people would be most easily persuaded by the two adverts on eBay? Take a closer look at the language used by the two people trying to sell Glastonbury mud: "Couldn't get a ticket? Had to watch it on TV or read about it? Well, here's a chance to own your own little piece of Glastonbury." "Carefully collected" and "framed very beautifully" in a beech box frame. 4. Why did the second seller use two adverbs - carefully and beautifully? 5. Why does the second seller mention a beech box frame, rather than just a frame?

Task By the end of the lesson you should be beginning to write a proposal for your redevelopment. Think about the language that you have just looked at in the article about mud sellers in Glastonbury. The writers were using persuasive language. You will need to use this in your proposal.

If you are going to persuade someone to accept your proposal you can try the following devices: Make it sound as if it is important. Explain what a wonderful idea it is and that it will be beneficial to them... Appeal to their feelings and emotions: Make them feel sympathy, empathy or feel guilty! If you are doing a design such as a youth centre, make them feel guilty for not helping the youth of today. Threaten them: Tell the person what will happen if you don’t get what you are asking for. Make it sound as though their doing what you want is crucial. Ask rhetorical questions: Questions that don’t actually require an answer, like ‘Do you want all the children in school to suffer?’, or ‘Can you really live without this marvellous pen?’ Make use of three-part lists: Three reasons, three benefits, three emotive words. Use strong adjectives (‘best’, ‘most important’, ‘stunning’) and verbs (‘will’, ‘need’, ‘must’, ‘should’, ‘could’). Use the first person (‘I’ / ‘We’) to make your writing strong and personal; use the second person (‘You’) to involve your audience. Show, where appropriate, that you can employ formal language. Organise your writing in paragraphs (or use other appropriate structural devices) and link ideas by connectives (however, although, whereas.) Handout

What you need to do. There are many parts to a proposal. Today we are going to look at 5 parts of the proposal. Each member of the group should write one part.

Summary This is where you have to give a clear outline of the project under offer; the reasons why it is taking place, why the school building must be redesigned and sold.

Background Here you must describe the building and its surrounding land in detail, size, number of rooms, architectural features, with any information about the historical background of the building and perhaps any potential problems with redesigning it.

Market analysis This is where you’ll need to present findings that you will make during your surveys in the area – the age ranges surrounding the area, the amenities and number of them on offer in the area (e.g. how many of different types of shops, bus routes etc.) You should use the tally charts and graphs that you have already created to help present your findings.

Your solution to the problem This is the important part for your group; what is your main idea? You need to give as much detail as possible about what you propose to do in each part of the house as well as in the grounds, woodland and pond area.

Aims and objectives Here, you need to say WHY you’ve picked the idea, WHY you think it would be the best use of the building and why you think the area would benefit from it.

In your GROUP look at the different parts of the proposal and decide who is writing each part. INDIVIDUALLY use the persuasive writing hand out to help you to plan what you are going to write. Use the persuasive vocabulary help sheet to help you. As a GROUP, put all the parts together and type up on ONE computer. Writing a proposalWriting Vocabulary