A review of two Adverts Tawanda Mujere

Introduction In this unit, I create two videos where I will be advertising different products, but first, I have to review two video adverts to identify features and target. In the process of review, I will have to look at the weaknesses and strengths of both adverts before I design.

Video 1 Above is an advert of the Ford Fusion I am going to review this video and explain the audience and purpose of this clip.

Target The advert is targeting each and every person who can drive. This means from 16 years to the old age group. It also being advertised to people who like to keep up with technology and latest model of cars. Usually, these type of people are the youths. Most old people do not really care what type of car they drive as long as they can afford to maintain it but it still reaches to them on this advert. The advert also target families because it is a family car and it will be targeting parents. It also targets companies who are looking for cars to buy for their employees and all the Ford lovers out there.

Audience The advert of the Ford infusion affects the audience in many ways. It is advising people to keep up with technology and have the best safety in a car. The advert is so informative not like other adverts whereby music plays and the advert ends. They inform the people of the features of the car which makes people so informed and satisfied about the car. They car appears at the beginning of the video so it quickly attracts the viewer if they are car lovers. In the video, they outline a number of features of the car which increases the chances of the users paying attention to the advert. They motivate viewers by explaining that when they are looking at the car, they should also look at the safety aspect which are “Blind Spot Technology” and “Standard rear view Camera” which makes the car easier to drive. This drags the attention of the old age because they will be at a stage of having difficulties driving and when they see this advert, they will be dragged to buy the car because it satisfies all their needs.

Strengths of the Ad.  The ad shows the car at the beginning of the advert which draws more people.  It is so informative and which keeps the viewers interested and more than happy to see the whole advert.  In the Ad, they show the car at all angles which is good because viewer have an idea of what the product looks like.  They are encouraging in the video as they are advising people to buy the product because it has high level of safety.

Weaknesses of the Advert.  The do not show much of the interior of the car.  If you like aggressive cars, it will be a disadvantage because the sound of the car did not come out.  The transitions of the video happen too fast which means many people will not follow as everything is happening too fast.  They did not give the price so it will be extra job to look for the price of the car.

Video 2 Above is a commercial of Guide dogs. This commercial is simply asking for the help of the world to sponsor a pound to raise a guide dog.

Target This commercial is reaching out to everyone who can afford to sponsor a pound. This refers to all workers, parents, students and everyone else. This commercial is targeting to raise up money to take care of guide dogs so that they will be supplied to people who are blind or who have short eyesight.

Audience This advert affects the audience in many ways. This advert makes the viewer feel emotional as he man in the video tells testifies how the dog saved his life. This makes the viewer to feel like the money they are going to donate will actually help people. Other people may take this type of video in many ways. Some people may feel like a pound is nothing and donate, then some people may think that one pound will not actually help anything and they will not bother to donate. Some audience might understand what the video is all about but do not bother to follow it. Some may donate not because they want to help people but maybe because they like dogs.

Strengths  The video is detailed enough for all age groups to understand.  It has all the contact and payment details in case you want to donate money.  The speech is clear enough for everyone who can hear English to understand what the video is talking about.  It drags people to want to donate as it is quite emotional.  The video is short and this means viewers will not be annoyed by the video.

Weaknesses  Commercials like these come up all the time and they end up annoying viewers  Viewers might even take a break and go to the fridge when the commercial is playing.  Viewers might not connect with the video and not donate anything.  When the information is displayed on screen, it does not stay for long and some viewers will not be able to take down the details.