How we made US$250,000 in our first 12 months on line Andrew and Daryl Grant

Why should you listen to us? We make money from selling information products online (not just info about “how to make money on the internet”). For the last 15 years we’ve run our own consulting and training business. So our training materials are easy to understand and implement. We’ve helped businesses succeed by simplifying what they do & focusing on the things that are going to get the most results

Here’s what we achieved financially in our first 12 months online…

…and in the first 6 months of 2006 we have averaged US$867 a day, 7 days a week

Most days we wake up to find an extra US$500 or so in the bank…

and the lifestyle’s OK too…

We also get to spend more time with the kids…

Here’s how we did it…

We sell information products (ebooks) on line For example:

The basic steps are… 1. Identify a potential market niche 2. Test the niche to see if it will be profitable 3. Develop the product 4. Write the sales letter 5. Build the website, with a process to collect the money 6. Monitor and fine tune

Step 1 – Identify a market niche You want a niche with enough traffic, hungry crowd, low advertising costs You don’t have to know anything about the product (in fact it’s often better if you don’t) Look for traffic volume using Search on Google for competition Estimate the cost of Google advertising

Research the topic…

Check for competition…

Estimate advertising costs…

Step 2 – Test for profitability Put up a survey site Advertise it using Google Adwords Run it for three days Measure the response rate and advertising cost Look at what the customers are saying they want

Survey site example…

Calculate the return…

Income calculator

Step 3 – Develop the product Come up with a “twist”, eg our baby sleep product Either: Write it yourself, or Get someone else to write it using

Step 4 – Write the sales letter Either: Write it yourself using the sales formula (problem, aggravate, solve, prove, call to action) Write it yourself using software (eg Get someone else to write it

Step 5 – Build the website Keep it to a basic one page sales letter with a great headline Decide on the graphics Sign up to Clickbank ( for paymentswww.clickbank.com Include Google code to measure the conversion rate

Step 6 – Measure and fine-tune Split-test the sales letter: –Conversion rate (aim for 1% or more) Monitor the Google ad campaign: –Number of clicks (aim for 500 clicks per day) –Click through rate –Cost per click (aim for 10c per click)

How much does each site make? To begin with, we aim for 500 clicks a day, 10c per click, 1% close rate, $30 product. This gives you 5 sales a day ($150 a day income) at a cost of $50. Gross monthly income = $4,500 per site. Once this is in place, build up volume and close rate, and reduce costs.

Success factors Start with the market, not the product Find an inch-wide, mile-deep niche Test the market before you build the product See if you can outsource the product-building Become the marketer of the thing, not the doer of the thing ALWAYS measure and fine-tune – market size, ad costs, close rate Get a good computer tech

Here’s one we prepared earlier…

What’s next for YOU? Statistically, only 10% of you will go away and apply the information you’ve seen here. Will you be part of the 10%? Or part of the 90%? What is the critical thing that makes the difference?

The secret to success… mental physical emotional

Your Beliefs Subconscious vs Conscious…

Here’s how we built a “success program” Build a clear and specific goal at the subconscious level Identify and eliminate blockages to success, again at the subconscious level Recognise and take opportunities Reinforce by rewarding ourselves for success

Clear and specific goals we set Here were our written goals: Generate $10,000 per month passive income, from multiple sources. Give up consulting work / retire. Spend more time on improving our lifestyle – health, relationships, leisure.

Our blockages to success Beliefs that were holding us back: Earning money requires hard work - if it’s too easy I feel guilty Really good opportunities are scarce I need to take things stepwise and build up knowledge and experience Passive income is hard to generate Direct mail stuff is “shonky” This American stuff won’t work in Australia My self-worth comes from consulting achievements

Before we could be successful we had to eliminate these blockages at a subconscious level

Here’s what we replaced them with… New subconscious beliefs that led to success: Money comes easily to me Great opportunities are everywhere I have more than enough knowledge and experience to act now Passive income is easy to generate once you know how Direct mail stuff is innovative I have a world-wide market My self-worth is innate – it doesn’t depend on what I achieve

How to eliminate your blockages Must be done at the subconscious level, otherwise it is only a “wish”. Apply techniques that allow you to access your subconscious mind.

Our success resources… Mal Emery’s Platinum program Paul & Mary Blackburn’s programs Alexei (websites), Pete Godfrey (sales letters) mental physical emotional

Join our Program and we will show you in detail what we did to make US$250,000 Passive Income in our First 12 Months Online

We have 2 options for you… Option 1 - Starter Pack 6 CD-Set Weekly Eclasses for 6 months Quick Start Guide “How to Use the Pack” instructions BONUS 1 Ticket to Mental Toolbox Workshop (2 ½ days) Total Value…$1,788

Here’s what’s in the Deluxe Pack Option 2 - Deluxe Pack You get everything in the starter pack, PLUS… Introductory DVD Transcripts of the 6 CD-Set Camtasia Training Videos of our processes Extra 6 months of Eclasses (12 months total) 4 hours of One-on-One Coaching

In the Deluxe Pack you also get these FREE GIFTS BONUSES Extra ticket to the Mental Toolbox Workshop (2 tickets total) Sales Letter Written For You (first 13 people) Website Built for You (first 13 people) 2 Tickets to our 1-day Workshop and DVDs Total Value…$8,295

Plus, put all the risk on us, with our 100%, no-weasel-clause, money-back guarantee Join our program today, and try it out for a full 30 days. If at the end of that time you’re not convinced that it’s value for money, for whatever reason, just ask and we’ll refund your investment immediately.