 Development communication is the integration of strategic communication in development projects.  Strategic communication is a powerful tool that can improve the chances of success of development projects.  It strives for behavior change not just information dissemination, education, or awareness-raising..

 Development Communication :- when communication is used to promote social development. Applying the processes, strategies, and principles of communication to bring out positive social changes called development communication

 Development communication is the art and science of human communication applied to the speedy transformation of a country  and the mass of its people from poverty to a dynamic state of economic  growth that makes possible greater social equality and the larger  fulfillment of the human potential

5 I’s are important: Inform Instruct Inspire Insist Involve

A feature on development journalism may cover the following issues: Economic development, Agriculture and food security Health, sanitation and medicine Employment, education and literacy Environmental sustainability, urban and rural development, Gender equality,

Issues which require importance : Population Illiteracy Corruption Poverty Disease Nutrition & Child Care Sanitation

 Is the imparting or exchange of information, ideas or feelings. It is not a one-way process since a message must be received in order for communication to take place

 Know your facts  Get to the point  Respectful of time  Present in an organized manner  Clarify / Reflect  Leave with a plan, due outs, and timeline  Exude Confidence

 Listening is the key to effective communication  The average person has an attention span of about 8 minutes

 It hinges on feedback:  It’s about sustainability and continuity:  It’s about community participation:

 A youth project capturing how young people feel about their lives in this area…their future, their situation, their excitements, their fears.  This could be a campaign leading up to a public meeting with government decision makers on Youth Day rather than an expensive bash at a stadium.

 networking  facilitating  interviewing  interpreting information (intermediary)  researching: -running group discussions, focus groups, easy questionnaires, community meetings/ writing up case studies  some training

 Step 1: Proximity to the receiver  Step 2: Establish credibility  Step 3: Consultation  Step 4: Involve receivers in planning (message design or info product)  Step 5: The message is developed and the programme runs  Step 6: Evaluate the message/programme  Step 7: Next phase of planning

  Long-term success in development communications requires that you know to whom you are communicating and why. What does your organization do, whom does it serve.

 THE COMMUNICATIONS PROCESS I:  CREATING AWARENESS,  IMPARTING KNOWLEDGE,  INFLUENCING BEHAVIOR