Eco Clothing group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

Marketing of products that are presumed to be environmentally safe. Definition of Green Marketing group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

Ecological clothing = Minimun impact on the environment Minimun impact on the environment Few consumption of resources and chemicals Few consumption of resources and chemicals High quality High quality Ethical clothing = Made with respect in people and animals Made with respect in people and animals Safe working conditions and reasonable working hours and wages Safe working conditions and reasonable working hours and wages No child labor No child labor What makes clothes ”green”? group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

 Ensure a certain standard for clothing  Consider the whole life-cycle from raw materials, production and manufacturing, packaging, trade, sale, disposal  Ensure environmental friendly processes in each phase  Control and certify companies and factories Role of Green Labels group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

Life cycle group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

No Green washing! No Green washing! The solution -> Seals and Certificates The solution -> Seals and Certificates – Independent allocation and control of the label – Frequency and quality control of the label – Criteria of the certification – accountable and transparent What are the green facts they use to convince you? group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

Seals and Certificates group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

Seals and Certificates group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

 Repair  Borrow (ausleihen)  2 nd Hand  Recycling is difficult because of unmixed substances and the pollutants Do they handle the whole lifecycle of the product in green marketing? group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

 Minimum impact on environment  No child labor  Good for image  Share in worldwide macromarketing Strengths Green Clothing group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

 Niche market  Low market share  Expensive  Requires know-how Weaknesses Green Clothing group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

Greenpeace  Easier to reach target group  Reach the news  Part of Greenpeaces promotion strategy How to sell it? group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen

 Know your target group  Empower consumers  Price consideration  Transparancy KEPT group 5: Niek Fassaert, Sien Verheyen, Kathrin Hierlemann, Florian Brandstötter, Mouyelele Haufiku, Miia Pulkkinen