The future of business / #ProjectNZ / / Kiwiki on Facebook Rod Oram’s presentation to Project NZ, Auckland, September 3 rd, 2015
The job The media The media / #ProjectNZ
NZ’s share of assets in infant formula value chain – 40% NZ’s share of profits in infant formula value chain – 12%
Complexity of economies The more diverse & complex an economy is…the richer it is Long-term research by Harvard & MIT
Our ranking We fell from 39 th in the world in 2008 on the Harvard / MIT rankings …to 52 nd in 2012
People, planet Vision 2050 A very challenging roadmap for corporate development by World Business Council for Sustainable Development Vision 2050 Global report at: 50.aspx …NZ version too
q We must have unprecedented scale, speed & complexity of change
Peter Bakker World Business Council for Sustainable Development
Revolution Led by John Elkington and others
SBN leads in NZ
The job The media The media / #ProjectNZ
Utter breakdown in existing media business models Starved of resources and talent Short of ideas, analysis and insight Losing egnagement with readers / listeners / viewers …so let’s sell them stuff and entertain them …let’s “co-create” with our / #ProjectNZ Travails of NZ media
Achieve huge scale Generate revenues Invest in people and content Works for global brands…and big markets But the smaller the market, the harder it is NZ is a miniscule market…so it’s exceptionally hard NZ online subscriptions per week: Financial Times: $4.29 NBR: $5.50 Economist: / #ProjectNZ New media models can work to…
The job The media The media / #ProjectNZ
Report and reveal Analyse and give insight Contest ideas Hold people accountable But NZ business media must have their own Breakthrough Capitalsm …invent radically new business models …lock on to sustainabiity as the future of / #ProjectNZ The media job…hasn’t changed
“You’ll have no future… …if you don’t make one for yourself” - Johnny Rotten