Module 3 Agricultural Communications

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Presentation transcript:

Module 3 Agricultural Communications Christopher Dzimadzi (Team Leader) Blessings Chinsinga Regson Chaweza Patrick Kambewa

Objectives Did the messages reach the recipients? Did the messages have any impact? Were there other channels of information? Were there any problems with the leaflets? Was the inclusion of HIV/AIDS leaflets acceptable and effective?

Did packs contain leaflets? Pack with leaflets (%) Pack without leaflets (%) Don’t know Men 76 20 4 Women 79 11

received in good condition Condition of leaflet Leaflet received in good condition (%) Leaflet damaged Men 70 30 Women 71 29

The message SP TIP Fertilizer: full bottle top Ridge spacing: 90cm Intercropping with legume recommended Recommendation for planting maize and beans on same day Use of hybrid maize seed No maize recycling recommended TIP Fertilizer: half bottle top Ridge spacing: 75cm Monocropping recommended No recommendation for simultaneous planting Use of OPV Recycling of maize seed recommended

Section 1: Agricultural leaflet

Section 2: Agricultural leaflet

Section 3: Agricultural leaflet

Section 4: Agricultural leaflet

Problems with the leaflet Literacy Numeracy Shapes and sizes Units of measurement Conflict with traditional practices 90cm vs 75 cm between ridges

Recommendations Deliver packs on time Alert farmers on contents of packs:

Recommendations (Cont’d) Describe fertilizer in terms of function or texture: Basal = wokulitsa (for growth) Urea = wobereketsa (for yield) Basal = wachitowe (coarse texture) Urea = washuga (fine like sugar) Use of anthropometric illustrations:

Use of feet as units of measurement

Use of arm to represent yard

Use of knee to represent time for fertiliser application

Other sources of information Field Assistants Radio

Top radio programmes Men and Women Zaulimi Chitukuko m’Malawi Zokomera alimi Ulimi wa phindu Boys Tinkanena (No. 2 for girls) Girls Zimachitika

HIV/AIDS

Suggestions for leaflets Pictures of people suffering from HIV/AIDS How to properly use a condom The advantages of abstinence Symptoms of HIV/AIDS sufferers How to take care of sufferers in a family Encourage testing for HIV/AIDS Encourage openness on HIV/AIDS discussions Condemnation of practice of chokolo

Module 3 team members!