COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. “Experience Ireland in 2015” NBC Holiday Broadcast and Digital Recap.

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COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. “Experience Ireland in 2015” NBC Holiday Broadcast and Digital Recap

COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. The NBC Stations partnered with Tourism Ireland and Carat to produce a multi- platform, multi-market campaign designed to promote travel to Ireland in A five market Broadcast TV buy (NYC, CHI, PH, DC, and LA) and six Market Digital Buy (NYC, CHI, PH, DC, Bos and LA) ran December 22nd- December 31st, 2014, providing Tourism Ireland with a dominant presence it in its priority markets. With over 13,596,000 broadcast and 4,088,000 impressions served digitally, the Experience Ireland in 2015 campaign was a rousing success. The following slides recap the campaign… 2

COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. NBC and Carat hand-picked a media schedule that combined premium programming and special events with a targeted day part mix. Highlights included: – Today Show – Michael Buble’s Christmas Special – Sunday Night Football (12/28/14 – New Year’s Eve with Carson Daly Broadcast campaign delivered 127% of estimated GRPS and 13.5MM impressions across the 5 markets 3

COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. 4 ** an attached excel plan provides detail by market and program

COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. 12 Homepage Takeovers (2 per market) 1 Week of Native Advertising in each market Experience Ireland Sweepstakes Tourism of Ireland branded E-Blast Desktop and Mobile Rotational Placements Digital Campaign delivered 4,088,306 impressions, 92 % of the estimate* (see attached plan for details). Additional highlights include an aggregate CTR of.4%, 5 times higher that the industry standard, and 11,000 sweepstakes entries. *As of , NBC has offered to run an additional 350,000 impressions as “make good” 5

COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. 6 Tourism of Ireland was given 2 Homepage Takeovers per market. The takeovers were strategically placed on specific dates within flight 1.4MM Impressions Delivered.22% CTR IMAGE

COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. 7 Native Advertising was content created by NBC in collaboration with Tourism of Ireland promoting why people should Ring in the New Year with Ireland. The was live the entire flight of the campaign. 863,000 impressions delivered.09% CTR

COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. 8 IMAGE Over 11,000 Contest Entries collected. This is marketing collateral Tourism of Ireland can use for future initiatives

COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. 9 IMAGE Tourism of Ireland was given the opportunity to send out branded e-blasts to promote the Experience Ireland Sweepstakes 158,000 recipients 22,718 Opens 14.42% Open Rate 19.6% CTR