Club Leadership Training Membership Session

Why is membership important to the University of Kentucky?  Approximately 40% of UK Alumni Association funding comes from members in the form of dues and gifts.  Members help the university with its alumni participation rate, which is an important metric that helps enhance the value of the UK degree.  Members are substantially more likely to become engaged with the university through volunteerism and donations.

Why is membership important to the University of Kentucky? Only about 20% of our funding comes from the University of Kentucky! About 40% of UK Alumni Association funding comes from member dues and gifts. MEMBERSHIP MATTERS!

Why is membership important at the club level?  To show your loyalty to the University of Kentucky  Member dues support alumni clubs and programs  Set a good example for other alumni that participate in club events

Why is membership important at the club level? Contribute to the big pie… So you can have a piece!

Clubs in Good Standing  UK Alumni Association’s effort to encourage clubs to increase the number of dues paying members.  It is understood that this is very difficult to do in some areas.  Think of the Clubs in Good Standing document as a way to increase awareness of the importance of membership. Because MEMBERSHIP MATTERS!

Clubs in Good Standing FAQ… What if the number of dues paying members in my club does not increase annually?

Clubs in Good Standing Contrary to popular belief you will not be: Bullied Karate Kicked OR

Clubs in Good Standing Contrary to popular belief you will not be: Taken to jail OR Kicked out

Membership Action Plan You will be asked to submit a Membership Action Plan… A membership action plan is a brief description of what your club plans to do to increase the number of dues paying members.

How do you get people to join?  Invite and include.  Add value to membership.  Show appreciation for members.  Know key benefits of UK Alumni Association membership.

Invite and Include  Personally invite people to become members of the UK Alumni Association.  Make efforts to include newcomers.  Make people want to be a member of your club.

Show appreciation for members at every opportunity! Recognize members at events  Keep it simple: ask members to stand to be recognized at an event, give members special nametags, offer member and nonmember pricing.  Thank members for their membership with the UK Alumni Association at every club gathering.  Offer an inexpensive gift to members who attend events or conduct a raffle for members only.

How do I know if someone is a member?  Ask event attendees to show their UK Alumni Membership card and check expiration date.  You may request a list of current members in your area from the UK Alumni Association. (please allow at least 10 days to process your request.)

Be prepared to answer the question: Why should I become a member?  Know some of the key benefits of UK Alumni Association membership!  Know all the ways to join the UK Alumni Association.

Some Key Benefits  To show loyalty and support to your alma mater and to stay connected to the University of Kentucky!  Tangible Benefits  Kentucky Alumni Magazine  Annual wall calendar  Personalized UK address labels

Some Key Benefits  Other Benefits  Membership in local clubs  Access to the Member Discount Program with over 180 local and national discounts  Choice Hotels  Rental Cars  Online stores  Savings Connection which includes grocery coupons  Alumni Career Services available in person, over the phone, via or Skype  Individual career advising and assessment  Job search assistance  Access to career resources

Some Key Benefits  Other Benefits Continued…  Invitations to several fun events with free or reduced admission for members through UK Alumni Clubs and the Association  Game watch gatherings, Derby parties  UK Homecoming, Alumni Weekend, Legacy events  Athletic ticket opportunities  Legacy Initiative Program  This program provides benefits to children of degreed alumni of UK including birthday recognition and eligibility to apply for Legacy Tuition, discounted tuition for out of state students.

3 Ways to Join  Online at  Over the phone by calling ALUM or  Through the mail, by filling out a membership application and sending it the UK Alumni Association.

Membership Materials  If your club needs membership materials such as membership brochures…Just ask!  is great membership resource.  Feel free to contact someone in the membership department if you have questions about membership.

Show What You Know! ACTIVITY

Club Leadership Training Membership Session Thank you for coming!