BY: GROUP FOUR BLOCK: 4B 4.01-4.15. 4.01 Promotion  Product  Intuitional Advertisements-paid for Publicity-Free and improves corporate Image Sales Promotion-Short.

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Presentation transcript:

BY: GROUP FOUR BLOCK: 4B

4.01 Promotion  Product  Intuitional Advertisements-paid for Publicity-Free and improves corporate Image Sales Promotion-Short term incentives or offerings Personal Selling- Individualized

4.02 Advertising Media  Publications-News papers and Magazines  Broadcast Media- TV’s and Radio  Direct Mail- or Letters  Web-Ads on internet  Out-Of-Home Media-Billboards  Transit- on subway or bus

4.04 A Sales Promotion  Buy One Get One Free or Money Back Guarantee  Incentives to buy a product  Sweepstakes-total luck  Contest- require skill  Games- require payment

4.04 B Public Relations  Improve business image  Watching public comments  Advantages  Credible, widely spread, and low cost  Disadvantages  Might be bumped or not high return

4.06 Market Info Management Used for customer wants and habits Primary-own research Secondary-Outside sources Information is necessary for decisions  All aspects of a business  Pricing  Place  Promotion  Product

4.08 Technology Uses  Info Gathering  Ads can be customized  Small business can send mass customized messages for cheap  Tracking  Cookies  Gps  Frugging and Sugging

4.12 Data Collections  Quantitative  Qualitative  Primary  Secondary

4.12(cont.) Ways to collect  Observational  Mail  Telephone  Internet  Discussion Group  Interviews  Scanners

4.12(cont.) Important things about surveys  Clear questions  Single focus per question  Neutral questions  Balanced questions  Appropriate  A badly made survey will result in decreased reply rate.

4.13 Scales Nominal-mutually exclusive answers Ordinal-order or ranking system Continuous-mark appropriate position on a line Itemized- description of each object ranked

4.13(cont.) Likert-Numerical values Semantic Differential Scale- mark answer on 1 to 7 continuum Stapel Scale- no zero but two ends -5 to 5 Multi-dimensional-used when one attribute is difficult to use

4.15 Ethics Embellishment Changing Position of product Changing Price Tags  Reciprocal Sales- Two or more parties make an agreement to work with each other  Overpayments (Tax refunds)  Theft (Hotel Towels)