Task Writing an advertisement

listening for statistics and descriptions When listening for statistics, you may hear: fractions e.g. ½( a/one half), ¾( three quarters) decimals e.g. 0.3(zero/nought point three) percentages e.g. 63%(sixty-three per cent)

Words and phrases that describe the following: an increase: e.g. There was an increase of 40 per cent. The price has risen to 25 yuan a kilo. The price has gone up by 9 dollars a pound. Four times as many people used our product last year.

a decrease: e.g. There was a decrease of 42 per cent/ 30 pounds. The figure/amount decreased/fell by 16.5 per sent. no change: e.g. There was no change. The figure/ percentage remained/stayed the same.

a range e.g. The sales figures range between 40 and 50 per cent/from 50 to 60. an average e.g. The average price was ￥ 50. a limit e.g. The maximum speed is 80 kilometres per hour on this road.

The price reached a record high of 150 dollars per kilo. The sales figures have dropped to their lowest level/point.

Listen and write down the statistics. Note that you may need to do some simple calculations after listening to the descriptions. 1. Number of members two year ago: ______; last year: _____ 2. Market share last year: _____; this year: _____ 1,2001,400 85% 65%

3. Percentage of students eating lunch in the dining hall last year: _________; in three years: _____ 4. Percentage of students from our school continuing their education last year--- at local universities: _______studying abroad: _______ 50%-60% 75.5% 23.4% 11.5%

this year--- at local universities: _____ studying abroad: _______ 5. Last year: 5,000 museum visitors; out of them: 1,000 young people This year: _____ museum visitors out of them: ______ young people 24.5% 13.6% 9,000 3,000

Listen and complete the bar chart. Some of the information can be found in the table. YearMarket share (%) completing a bar chart

Bar Chart:

Read the note from the director on page 13. What is it about? Discuss it with your partner and fill in the subject. Answers: _______________________________ Repackaging of the ChocoLoco Bar

1. When we express opinions, we tell what we think or feel about things. We can say: I (don’t) think/believe (that)… It seems to me (that)… In my opinion/To me, … expressing opinions and giving reasons

2. It is also important to give reasons for your opinions. We can use these words to introduce the reason. e.g. I think packages are important because/as/ since they attract the customers’ attention.

3. If we want to list more than one reason, we can use the following patterns. I think package are important for several reasons. First, … Second, … Then, … (Next, … Finally, … )

Read the conversation on page 14 and tell your partner your opinions on advertising. You can begin with: What’s your opinion on advertisements?

Interview your classmates about good ads they have seen. Use the following form to help you. Think of one more question to ask. Take turns to ask and answer the questions. When you are asked to give your opinions, it’s important to give reasons. You may use the vocabulary on page 15.

1. Opinions of advertising in public places What’s your opinion of advertising in public places? 2. Things that make advertisements interesting What do you think makes advertisements interesting? Interview form talking about advertisements

3. Things seen in advertisements and bought later What have you seen in an advertisement and later bought? 4. Favourite advertisement What’s your favorite advertisement(s)? Why? 5. _________________________________ What advertisement do you like least? Why?

Let’s go over Part B and role play an interview between a manager and his /her friend. You can begin the conversation like this:

M: Hi, may I ask you some questions about advertisement? F: Yes, of course. M: What is your opinion on advertisements in public places? F: Generally speaking, most of the ads in public places are attractive and interesting, but a few of them are too big and ugly. …

After interviewing your friends, write your notes in the space below to report back. NOTES Dear Sir, After interviewing my classmates about good ads, I’d like to sum up what they said as follows. In their opinions, most of

the ads in public places are attractive. It seems that clothes and food ads on TV are the most interesting. They think that famous star, trendy music and good text make good advertisements. They often buy food and health products after they have seen them in ads. They likes some ads partly because they are funny and partly because they are fashionable.

Skill building 3: using different sentence types correctly Read the table on page 16 and learn about some of the major sentence types. Can you give some examples of each sentence type? For example: Negative statements: The children are nowhere to be seen.

Look at the advertisement on page 16 and label the sentence types. Answers: 2. _______________ 3. _____________ 4. _______________ 5. _____________ 6. _______________ 7. _____________ 8. _______________ Negative statement Command Positive statement Exclamation Positive statement

Step 3: writing an advertisement Review the two sample ads in Part A on page 17. Think about why these two ads are good. Did the different sentence types and vivid pictures make the ads more attractive?

Write an advertisement for ChocoLoco Bar. Try to be creative and original, you can draw pictures for your ads.

You may want to mention: taste/look/ingredients comments from customers what is unique about the product price/ discount benefits where it is available

You can never imagine how delicious chocolate bars can be if you have never had a ChocoLoco chocolate bar. Only the best quality cocoa beans from Ghana and the freshest milk from China are used to make the delicious ChocoLoco Bars. Because they are low in fat, they are also a Possible example

good choice for anyone trying to lose weight. Almost everyone who has tried them loves them! The ChocoLoco Bar has a high quality and a reasonable price. It is available in all supermarkets around China now.

Homework To complete the advertisement after class. To preview the Project.