1. Task Writing an advertisement
Unit 1
Task
Writing an advertisement

3. Pepsi cola

6. China unicom

7. Which one do you think is the most attractive ad? Why?

8. Pair work
Talk with your partner about which ad you like best and tell us the reason.
tips
The sentence patterns on page 14 may help you express your idea,and the blue box on page 15 can also help you answer the questions.

9. Which one do you like best? why?

10. What makes a good advertisement?
Good advertisements use ___________________words, _______images, __________ideas to promote a product or make us believe in an idea.
attractive and persuasive
beautiful
creative

11. write attractive and persuasive words for an ad

12. Our jeans are in deep red, and they are very comfortable to wear, A pair of wild & fancy jeans costs 40 Yuan, available in all Wild & Fancy shop now.
Our sandwich tastes good, and it’s very big and cheap, so please take one.
Can you underline the sentences and words that persuade you to buy the product.

13. You will be amazed at the new recipes and new taste!
Our sandwiches are yummy!
Are you bored with wearing the same blue jeans everyday?
Why don’t you get into our new jeans in deep red?
yummy , biggest, best, freshest, hottest, comfortable.
bargain, bounus,only40yuan.

14. How to make an ad attractive?
different sentence patterns.
adjectives
price/discount

15. group work
Let’s make an attractive and persuasive ad now!

16. design: special, common, pretty, modern, popular, creative(有创造性的)
shape: circle, square, too big, long
portable (easy to carry)
price/discount: expensive, cheap, reasonable bargain
quality: good, bad, reliable, excellent
the way to use: convenient, useful, useless practical, easy to use

17. Homework
Draw a picture or a logo for your advertisement.
Preview the Project part.

18. Thank you!

19. a commercial ad for plastic surgery
PSA
a commercial ad for razors
a commercial ad for contacts

20. I think ads are good to us because it is a good way to sell products and it can make people aware of the needs of others and the danger around them.
To me , ads are dangerous as some ads are cheating people and they do not tell people the complete truth.

21. Do you like these ads?

22. What makes a good advertisement?
Good advertisements use ___________________words, _______images, __________ideas to promote a product or services or make us believe in an idea.
attractive and persuasive
beautiful
creative

23. Our jeans are in deep red, and they are very comfortable to wear, A pair of wild & fancy jeans costs 40 yuan, available in all Wild&Fancy shop now.

24. Introducing wild and fancy
Are you bored with wearing the same blue jeans every day? Then why don’t you get into new jeans in deep red? This is the season’s hottest colour. They are so comfortable that you’ll want to wear them day and night! A pair of wild & fancy jeans costs only 40 yuan, available in all Wild&Fancy shop now.

25. design: special, common, pretty, modern, popular, creative(有创造性的)
shape: circle, square, too big, long
portable (easy to carry)
price/discount: expensive, cheap, reasonable
quality: good, bad, reliable, excellent
the way to use: convenient, useful, useless practical, easy to use

26. What things are talked about in this ad?
Underline the related sentences.
Description (what’s unique about the product)
Price/Discount
Places
Persuasive sentences
This is the season’s hottest colour
They are so comfortable that you’ll want to wear them day and night
cost only 40 yuan
It can be bought in all Wild&Fancy shops
Why don’t you get in our jeans in deep red.

27. design: special, common, pretty, modern, popular, creative(有创造性的)
shape: circle, square, too big, long
portable (easy to carry)
price/discount: expensive, cheap, reasonable
quality: good, bad, reliable, excellent
the way to use: convenient, useful, useless practical, easy to use

28. Homework
Draw a picture or a logo for your advertisement.
Preview the Project part.

29. Thank you!

30. What’s the purpose of advertisements?

31. Which of these ads do you think is more attractive? why?

32. What makes a good advertisement?
Good advertisements use ___________________words, _______images, __________ideas to promote a product or services or make us believe in an idea.
attractive and persuasive
beautiful
creative

33. How to write an advertisement?

34. Introducing wild and fancy
Our jeans are in deep red, and they are very comfortable to wear, A pair of wild & fancy jeans costs only 40 yuan, available in all Wild&Fancy shop now.

35. Introducing wild and fancy
Are you bored with wearing the same blue jeans every day Then why don’t you get into new jeans in deep red
This is the season’s hottest colour. They are so comfortable that you’ll want to wear them day and night A pair of wild & fancy jeans costs only 40 yuan, available in all Wild&Fancy shop now. ? ? !

36. What things are talked about in this ad?
Underline the related sentences.
Description (what’s unique about the product)
Price/Discount
Places
Persuasive sentences
This is the season’s hottest colour
They are so comfortable that you’ll want to wear them day and night
cost only 40 yuan
It can be bought in all Wild&Fancy shops
Why don’t you get in our jeans in deep red.

38. Let’s make an advertisement now!

40. Homewok
Draw a picture or a logo for your advertisement.
Preview the Project part.

41. Introducing wild and fancy
Are you bored with wearing the same blue jeans every day? Then why don’t you get into new jeans in deep red? This is the season’s hottest colour. They are so comfortable that you’ll want to wear them day and night! A pair of wild & fancy jeans costs only 40 yuan, available in all Wild&Fancy shop now.

42. 2 Conduct an interview about good advertisements.
What’s your opinion of advertising in public places?
What do you think makes an ad interesting?
What have you seen in an ad and later bought?
What is your favourite advertisement? Why?
What …?