AIESEC GREECE NGO for Change ICX GCDP IC RUSSIA 2012

Market Research Product development Product packaging Product Branding & promotion Product delivery Product evaluation Program and Market Assessment Customized Product-product packaging Communication strategy Recruitment- Selling DeliveryEvaluation

How did we get there?... What we considered Past History and Performance (08-12) Current State Nationally External Reality Online Research Public Opinion Externals Consultancy Market Research Global Strategy Triple Bottomline Global Direction Global Drivers Global Network Trends (In managing & running GCDP) Supply & Demand National Strategy National Drivers Pillars *AIESEC Way *AIESEC 2015 *Program Definition

GCDP Definition: An opportunity for young people to develop entrepreneurial and responsible leadership by creating direct positive impact through an international volunteer experience. Value Proposition: Cross-cultural living & Working experience Create positive societal impact Personal Development TARGET AUDIENCE: 1) Εducational Institutions a) Middle & High Schools {Disability Schools} b) Universities (7 UNIs) {Bachelor Departments, UNI Services/Offices}} 2) Non-Corporate Market (Foundations, NGOs) Direction:  Massive On a Sustainable Way (Internally & Externally)  Impactful Based on Greek Society’s Needs Unique Selling Point: International Leaders contributing to maximize the Impact of Organization's activities KEY Message: Empowering Greek Society

Now about NGO for Change Product

NGO for Change Key Message:  Empower Organizational Growth & Sustainability of NGOs Impact of this Product :  Initiate making Non-Corporate Market in Greece more sustainable and long term thinking

NGO for Change Job Description 1. Managerial *Creating Organizational Plan for long-term development of the NGO *Creating Marketing Plan *Educating the NGO Managers on NGO Overall Management *Creation of Fund-Raising Model (Bazaars, Fund-Raising Events, Developing Projects & Campaigns) *Creating the network for partnering with other NGOs 2. Operational *Raise Awareness upon NGO’s Projects/Initiatives/Activities *Conduct Promotion Activities (NGO Brand Management, Basic Website Development & Mgmt, Social Media & Volunteers Recruitment) *Support in Fund-Raising (Bazaars, Fund-Raising Events, Executing Projects & Campaigns) *Creating the network for partnering with other NGOs National Cooperations: ??? International Volunteers willing to impact Non- Corporate Entities in order to GROW on a sustainable way

NGO for Change Total Number of Raises  25 Duration  6 to 12 Weeks TIMELINE  RA = September (Early October)  RE = October – November - December GOALS TIMELINE

NGO for Change The Interns should have the below qualifications Backgrounds a) Business Administration (Event Management, Intro to Mgmt/BA, Organization Mgmt + Planning, Project Mgmt) b) Finance (Financial Planning & Budgeting) c) Human Resources (Training & Development) d) Information Technology (Software Development & Programming, Web Development & Mgmt) e) Marketing (Intro in MKT, Product Planning, Development & Control) - Skills a) Computer (Internet User Skills, PC/Mac User Skills) b) Professional Skills (Leadership Skills, Marketing / Selling Skills, Organizational Mgmt, Project Mgmt, Training / Facilitation Skills) c) Languages: English speaking, plus other languages EPs Profile

NGO for Change ICX GCDP 1)National Cooperation with AIESEC MoC 2)Project Content 3)Reception & Legals Marketing 1)National Site and Local site, Creation of National & Local ICX Wiki including all necessary Information 2)External National Promotion through Social Media, Media, Events, Public Relations 3)Knowledge to LCs for Event Management and Event Promotion (At the end of the Project is proposed to have a showcasing event in the local community) National Support

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