“No one who has something original or important to say will willingly run the risk of being misunderstood.” Peter Medawar Part II: Challenges in Research Communication Geilo Research Seminar for Dentistry PhD Students, 25 Nov, 2003

the why and wherefore AMM summing it up tell ‘em what you’ll tell ‘em tell ‘em tell ‘em what you told ‘em

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Why communicate? increase employability increase visibility of science advisory role, management recruitment accountability Challenges in Research Communication: the why and wherefore

Challenges in Research Communication: where’s the meat? Audience Message Medium

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Keep It Short and Simple – Audience Story Strategy

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