1. EASE 2008 European Academy for Scientific Explainers Explaining Science beyond the science community

2. EASE 2008 European Academy for Scientific Explainers Giving society something that is critically important: knowledge

3. EASE 2008 European Academy for Scientific Explainers Overview Intro part I: mission statement part II: making it happen workshop

4. EASE 2008 European Academy for Scientific Explainers Intro: Why ”explain” science? scientists decisions culture world-vision

5. EASE 2008 European Academy for Scientific Explainers How to ”explain” science … no single correct formula share a model

6. EASE 2008 European Academy for Scientific Explainers DIVERSITY 1 the state of being diverse. 2 a diverse range; a variety.

7. EASE 2008 European Academy for Scientific Explainers DIVERSITY

8. EASE 2008 European Academy for Scientific Explainers DIVERSITY

9. EASE 2008 European Academy for Scientific Explainers Part I building a mission statement

10. EASE 2008 European Academy for Scientific Explainers hand model

11. EASE 2008 European Academy for Scientific Explainers what? What is the story? What response do you want?

12. EASE 2008 European Academy for Scientific Explainers why?

13. EASE 2008 European Academy for Scientific Explainers who? …

14. EASE 2008 European Academy for Scientific Explainers how? Strategic plan Communication team Modular

15. EASE 2008 European Academy for Scientific Explainers What? Why? Who? Where? When? How?

16. EASE 2008 European Academy for Scientific Explainers Mission Statement Strategic Plan Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed quis massa eu leo venenatis ornare. Vestibulum hendrerit. Aliquam pulvinar vulputate metus. Maecenas a magna vitae lectus facilisis condimentum. Ut ullamcorper. Integer nec purus sed quam fringilla pretium. Etiam vel pede eleifend orci ultrices cursus. Nullam a lorem. Aliquam ultricies eleifend dolor. Phasellus ullamcorper commodo tortor. Fusce mattis, est quis pulvinar hendrerit, metus neque nonummy massa, id adipiscing justo quam et mi.

17. EASE 2008 European Academy for Scientific Explainers Part II making it happen

18. EASE 2008 European Academy for Scientific Explainers awareness engagement understanding planting seeds …

19. EASE 2008 European Academy for Scientific Explainers Tell ’em Tell ’em what you’re gonna tell ’em Tell ’em Tell ’em what you told ’em

20. EASE 2008 European Academy for Scientific Explainers KISS Keep It Simple Stupid

21. EASE 2008 European Academy for Scientific Explainers European Science Awards - Science Communication Prize communication excellence awareness-raising tool

22. EASE 2008 European Academy for Scientific Explainers pyramid to success …

23. EASE 2008 European Academy for Scientific Explainers Commitment leadership commitment communication team

24. EASE 2008 European Academy for Scientific Explainers Planning network building record keeping products

25. EASE 2008 European Academy for Scientific Explainers Start with a calendar … Earth DayOcean Day Easter Winter week Conference Funding deadline

26. EASE 2008 European Academy for Scientific Explainers pre-planningactivity products evaluation products activity evaluation products Project time line …

27. EASE 2008 European Academy for Scientific Explainers diversity strategies  networking  web  print, graphics, multi-media  schools  press  events  info packs  combinations specialists  scientists vs non  PhDs, MSc, post-doc  pedagogs  external  web  PR  journalists  graphics, multi-media

28. EASE 2008 European Academy for Scientific Explainers diversity

29. EASE 2008 European Academy for Scientific Explainers modular … press school s science on buses work shops malls web info packs confer -ences film

30. EASE 2008 European Academy for Scientific Explainers

31. Summary handful of questions pyramid for success planting seeds

32. EASE 2008 European Academy for Scientific Explainers Tell ’em what? Ultimately, what matters is what your audience wants to know, not what you want to tell them.

33. EASE 2008 European Academy for Scientific Explainers Audience Story Strategy

34. EASE 2008 European Academy for Scientific Explainers decision-makers research funding sources employers other scientists future scientists clients Audience know your audience shoes

35. EASE 2008 European Academy for Scientific Explainers facts story facts Finding the story

36. EASE 2008 European Academy for Scientific Explainers Telling your story language (KISS) metaphor zoom stop

37. EASE 2008 European Academy for Scientific Explainers research article poster press release fact sheet news clip interview newspaper column popular science journal short documentary film web page Picking the right strategy context that works collaboration modular timing

38. EASE 2008 European Academy for Scientific Explainers There you have it! Get out there and … GO FOR IT! Kick A.S.S.!

39. EASE 2008 European Academy for Scientific Explainers You’ve been told!

40. EASE 2008 European Academy for Scientific Explainers

41. Thank you Acknowledgements: Odd Aksel Berstad and the MAR-ECO Public Outreach team The Education and Outreach team at CoML Rolf-Birger Pedersen and the researchers at the Centre for Geobiology Participants in the Teacher-at-Sea Programme Stein Unger Hitland for unfailing technological support … and many more … www.uib.no www.mar-eco.no www.geobio.uib.no

42. EASE 2008 European Academy for Scientific Explainers Break = 10 min