1. Project Dissemination Plan

2. Planning for dissemination Several questions: – What (the message) – To whom (the audience) – How (the method) – When (the timing) PROJECT DISSEMINATION PLAN

3. The message Clear, simple and easy to understand. The language should be appropriate for the target audience Messages should be tailored to the receiver Possibility of using the results of previous projects to enhance the impact PROJECT DISSEMINATION PLAN

4. The audience Different groups: – General public – Farmers – Scientists – Other stakeholders PROJECT DISSEMINATION PLAN

5. The method It is important to select the right one to get the message to the target audience and achieve our purpose Two working lines – All partners – Each country PROJECT DISSEMINATION PLAN

6. The method (2): all partners Project webpage Press release Project brochure / card Presentation at IFOAM Congress Poster at BioFach PROJECT DISSEMINATION PLAN Stakeholders General public

7. The method (3): each country Specific webpages (Estonia, Poland, Bulgaria, Germany, Slovenia, Czech Rep., Portugal, Finland) Articles in organic magazines (Estonia, Germany, Bulgaria, Poland, Italy, Spain, Czech Rep., Finland) Workshops (Poland, Hungary, Czech Rep., Finland, Spain) Farmers PROJECT DISSEMINATION PLAN

8. The method (4): each country Articles in scientific magazines (Estonia, Italy, Finland) Workshops (Poland, Finland) Conferences (Italy, Spain) Posters in conferences (Germany, Finland) Scientists PROJECT DISSEMINATION PLAN

9. The method (5): each country Specific webpages (Estonia, Poland, Bulgaria, Germany, Slovenia, Czech Rep., Portugal, Finland) Articles in organic magazines (Poland, Estonia, Germany, Bulgaria, Italy, Spain, Czech Rep., Finland) Conferences / Seminars (Italy, Finland, Poland, Czech Rep.) Other stakeholders PROJECT DISSEMINATION PLAN

10. The timing Some of the activities have already started Many are already planned for 2014. PROJECT DISSEMINATION PLAN

11. The prototype PROJECT DISSEMINATION PLAN

12. Thank you very much for your attention!! PROJECT DISSEMINATION PLAN