CSX Crossing Safety Initiatives September 17, 2012

Community Affairs & Safety COMMUNITY AFFAIRS & SAFETY PUBLIC SAFETY INTERNAL CUSTOMERS COMMUNITY AFFAIRS PUBLIC SAFETY OPERATION LIFESAVER PLAY IT SAFE FIRST RESPONDER TRAINING GCCI DISASTER ASSISTANCE 2

3 Highway/Rail Incidents

4 Trespass Incidents

Operation Lifesaver 5 The Organization is going through a metamorphosis The Search has begun to hire a new President with the upcoming retirement of Helen Sramek A direction of more social media vs. traditional presentations in addition to a more focused marketing initiative will potentially increase the number of people reached.

Crossing/Trespass Safety at CSX 6 Traditional Messaging Operation Lifesaver Billboard Radio Not so traditional… NASCAR Trucking Industry College Outreach

7 CSX Live Reads ANNC:Cut off a car, and you may get the finger. Cut off a train, and you could lose your life. Use caution around railroad tracks. For more information, visit ANNC:If you see an unauthorized person walking along railroad tracks, please contact the authorities immediately. You’ll make the rails safer, and you may even save a life. A safety message from CSX.

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10 Is this Backwards???

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12 University of Delaware

13 Auburn University

14 Tent outside of Stadium

15 Message Board

16 Stadium Towels

CSX Reminds to “Play it Safe” 17 University of Louisville Season Online network buy that receives statewide coverage will run for 12 weeks from Jan – Mar

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19 Pizza????

20 Pizza Stickers

CSX Engages NASCAR to spread safety message 21 Regan Smith, driver of car 78 Spreads “Play it Safe” around railroad Tracks.

How do we reach independents? 22

Pilot/Flying J Truck stops. 23

The parking lot at Flying J Corporate 24

Public Crossings 25 Must be negotiated with appropriate road authority State/City/County Very controversial, must have public hearings Community involvement paramount, agreement if at all possible The laws vary state to state, but in certain states we can petition state for closure. But… They are very hesitant to get involved in “local politics”

Private Crossings 26 In 2011, CSX launched a pilot program to address Private crossings. Out of 8943 private crossings on our system, less than 10% had a agreement in place for the crossing. Most were installed many years ago some with a “handshake agreement” and had no documentation. Our goal was simple, yet aggressive: Enhance safety across our system Consolidate crossings wherever possible Secure agreements where consolidation was not practicable.

Right Results, Right Way 27 First Response Time Never adversely affect safety Incentives $ to crossing users Assist with alternate access where needed Notification to local agencies