1. California Operation Lifesaver

2. California Rail Safety Month
This year their will be a first ever U.S. Rail Safety Week September 24 – 30
Perfect timing as a part of our rail safety month that adds to awareness across our state and nationwide.

3. About Us
Our Mission
Non profit Rail Safety Public Educational Organization
We are dedicated to ending collisions, fatalities and injuries at highway-rail grade crossings and on railroad rights of way

4. The Numbers We See Everyday
Every 3 hours a person or a vehicle is hit by a train in the U.S. The result is almost always the same severe injury or even death
Vehicles at rail crossings and pedestrians walking on railroad tracks account for 95% of all rail related deaths
And almost all of the deaths are preventable!

5. HOW DOES THAT IMPACT CA - WHY THE NEED?
California ranks Number 1 in Trespass Casualties
California ranks Number 2 in Grade Crossing Incidents
California ranks Number 1 in Fatalities in both Trespass and Grade Cross

6. Numbers in Our State Over the past 5 years:
720 GC Incidents: 180 Fatalities 346 Injuries
706 Trespass Casualties: 410 Fatalities 296 Injuries
A total of 590 Fatalities.
Up from the last 5 Year Total ending in by over 100 fatalities

7. Underscore the Need- What Next?
These Statistics underscore the need to educate the public and raise rail safety awareness in our state. _________________________________ How can we change these numbers? How do we change these dangerous behaviors near Railroad tracks?

8. Safety Education
In 2016, over 9 million people in California were personally
exposed to the California Operation Lifesaver Rail Safety messages.
How are we growing the message?
Social Media
TV/Radio Ads (when possible)
Digital Advertising
Trained Authorized Volunteers-presentations/events statewide
Partner Support and involvement
Community Involvement at every level

9. 2017 Campaigns- OL/FHWA and OL/FRA Grants
TV PSA Advertising Campaign (OL/FHWA - Sept. RSM)
California Broadcasters Association (CBA), CAOL - OL Grade Crossing PSA Advertising Campaign in 3 Key Television Markets
Digital Ad Campaign (Sept. OL/FRA RSM)
CAOL will use digital advertising to raise rail safety awareness in 13 counties where casualties have risen by 100% or more

10. CAOL Collaboration is Key
Railroads & Transit Providers City/County Governments
Law Enforcement School Districts
Public Service Agencies Private industry
Area Businesses Community Groups
Together we need to change the statistics. It will take:
Our Rail Safety Education
Working with Our Rail Safety Partners
Getting Communities Involved
We need to work together to change the daily
dangerous behavior at RR Tracks.

11. Raising Awareness – Changing the Numbers
Identify the areas and demographics in need of the message
Create rail safety campaigns to reach those communities
Create partnerships to encourage proactive participation from all sectors of the community
Create a “rail safe” community educated and aware
Proactive vs Reactive
Grow the effort together
Sustain the message

12. Grow and Sustain the Message
Community involvement is critical - Every Community has its own unique needs
Work together to identify and target the message to educate the community
Create varied and specific campaigns to reach those community groups
It is through proactive partnerships where we work together to emphasize the need to make good decisions around railroad
tracks that we are able to enhance our efforts.

13. Example of Partnership Efforts
School Districts creating Rail Safety Resolutions – Commitment to Annual Varied Rail Safety Education
Cal Poly San Luis Obispo – “Rail Safe University”
Officer on the Train and Safety Train Events –
partnering with Law Enforcement
Positive Enforcement Programs proactive rail safety education
Rail Safety Awareness Campaigns with Cities and Counties

14. Share the Message

15. Share the Message

16. Help Save Lives! #SAVELIVESTELL5
How can you help save lives? Please share our See Tracks? Think Train! Message. Ask your family and friends to make safe decisions near railroad tracks Share the message with 5 of your family and friends ask those 5 to tell 5 and so on…

17. We Appreciate all of our Supporting Partners
Federal (FRA, FHWA)
State (DOT)
Class 1 Railroads
Transit Providers
Short Line Railroads
Corporate
Grant Funding

18. Nancy Sheehan-McCulloch
Contact Information
State Coordinator
Nancy Sheehan-McCulloch
Phone:
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