D. Edmunds Home Furnishings Firstname Lastname | |

2 The Challenge

3 Just 10 years ago… FACEBOOK was nonexistent, TWITTER was a sound from outside the window, THE CLOUD was something floating in the sky, 4G was a parking space, LINKEDIN was a prison, and SKYPE was a typo. (Thomas Friedman)

4 The Old Consumer Journey AwarenessInterestDesireAction

5 Today’s Multi-channel Journey Source: Google ZMOT Awareness TV, Radio, Outdoor Social Point of Purchase Print Online

6 “The marketing communications landscape is like a puzzle — I spend each day trying to achieve our goals and maximize our budget while trying to incorporate all the various options.” – Furniture Store Owner Gannett 2013 market research study

7 Over-the-air Radio Cinema Satellite TV Viral Video Mobile Phone Advertising More Puzzle Pieces Than Ever Social Network Profiles Search Ads

8 The challenge Gannett 2013 market research study – Furniture Store Owner “Ultimately we are all challenged by trying to get the media mix right—and what is ‘right’ now might not work or be ‘right’ even six months from now.”

9 The Solution

10 Media/Marketing Integration Over-the-air Radio Digital Billboards Cinema Satellite TV Mobile Apps Direct Mail Marketing Posters As both a media and marketing services provider, we have a unique perspective. We know how all “the pieces” fit together to drive results.

11 Our Unique Advantages Integrated Marketing Expertise Marketing “Toolbox” Engaged Audiences

12 Valued Content

13 Local News Print Edition.com Edition Mobile Edition Specific Interest Social Networks Engaged Audiences.com Edition

14 Local News Print Edition.com Edition Mobile Edition Specific Interest Social Networks Engaged Audiences Print Edition

15 Local News Print Edition.com Edition Mobile Edition Specific Interest Social Networks Engaged Audiences Mobile Edition

16 Lots of properties, lots of audiences — but that’s only the beginning… Engaged Audiences

17 Tools & Services Search Engine Optimization Pay-Per-Click Mobile Advertising Marketing Social Publishing Web Development Retargeting Maps/Reputation Management Video Loyalty Card App Display Advertising (print and web editions) Sophisticated Ways to Reach Audiences Marketing “Toolbox”

18 Unparallel Access to Research Research Data Marketing “Toolbox”

19 Engaged Audiences Engaged consumers -- and the means to reach them. But we are still not done. It requires the know how to combine them in ways that drive customers to act. Marketing “Toolbox”

20 Strategy Objective Setting & Success Metrics Brand, Business, Customer Analysis Segmentation Primary & Secondary Research Program Strategy (The Big Idea) Test Design Budgeting & Allocation Execution Creative Development Media Implementation Project Management Continuous Improvement Measurement Analysis / Implications Refinement Integrated Marketing Expertise

21 Strategy Objective Setting & Success Metrics Brand, Business, Customer Analysis Segmentation Primary & Secondary Research Program Strategy (The Big Idea) Test Design Budgeting & Allocation Execution Creative Development Media Implementation Project Management Continuous Improvement Measurement Analysis / Implications Refinement Integrated Marketing Expertise

22 Strategy Objective Setting & Success Metrics Brand, Business, Customer Analysis Segmentation Primary & Secondary Research Program Strategy (The Big Idea) Test Design Budgeting & Allocation Execution Creative Development Media Implementation Project Management Continuous Improvement Measurement Analysis / Implications Refinement Integrated Marketing Expertise

23 Bringing It All Together

24 We've re-imagined what a local media company can be to help you solve the puzzle and grow your business. Engaged Audiences Integrated Marketing Expertise Marketing “Toolbox” + += ROI Democrat and Chronicle Media Group

25 – Name of Person or Company “Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here.” Testimonial

26 – Name of Person or Company “Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here.” Testimonial

27 Now Let’s Talk About You