Personal Marketing Branding Your Career Toby Boss ESU 6

Essential Questions What do you want your personal brand to say? How can you consistently deliver your brand?

Objectives Discuss Differentiation Discuss social media as a branding tool

Wikipedia Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. the creation of an asset that pertains to a particular person or individual… leading to an indelible impression that is uniquely distinguishable.

Example Celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks). What are some other celebrity brands?

Product Differentiation Firms seek to set their products apart from the rest so as to charge a different price. Typically they use the following: – Packaging – Quality or functions – Service – Advertising Branding sends a consistent message that is identifiable.

Logos What comes to mind when you see each of these brands?

Personal Branding Some examples

Differentiation So what sets you apart? – Skills – Education – Experience – Vision

Social Media What do you want your message to include? Your digital tattoo – make sure your image is what you want to convey. “Times Square” Analogy

Social Media How can you use these to convey your brand? – Twitter Tweet retweeted 3 times will reach 100,000 people Hashtags – Web 2.0 tools – blogs, Google Everyone can publish What will you say?

Pinterest Board Ideas on personal branding branding/ branding/

Daily Infographic How to Brand Yourself

Reflection What do you want your personal brand to say?