© Nihilent - Confidential 1 Future of IT Bommireddipalli Ravi Teja Nihilent January 21, 2011

Living Systems Theory  By definition, living systems are open, self-organizing systems that have the special characteristics of life and interact with their environment. 2

A Living Enterprise  A living enterprise is sensitive to the environment  it learns, innovates, adapts and manages the changing needs of its customers, citizens, employees and investors, within its business context,  for the sole purpose of its survival and growth 3

Future economy Agriculture Economy Land, Resources and Labor Individuals Industrial Economy Money and Machines Workgroups Knowledge Economy Intangibles Networks 4

21 st century enterprise © Nihilent - Confidential 5

Peter Drucker said © Nihilent - Confidential 6 “The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer. The purpose of business is to create and keep a customer.”

© Nihilent - Confidential 7 Future enterprise OpenCollaborative Learning and Innovative Influencing Customer Open and boundary less markets Anticipate customer needs & deeply connect to customer psyche With customers, employees, partners, vendors and agencies Act as listening posts with everyone having an idea

“A Great Brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product. “A Great Brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep - a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.” Scott Bedbury/ Nike, Starbucks Emotional connect with customer 8

Impact on IT  Serving virtual, real-time driven, networked enterprises will mean substantial changes to IT  The really big return on knowledge-based IT is building capability for the future.  Verna Allee 9

Future of IT © Nihilent - Confidential 10  When Social Software is understood as a comprehensive platform used in daily business…. then out of a hierarchical viewpoint comes… …complete transparency… …over experts, topics and… …(informal) networks….. So the right people meet… …and new ideas are developed together. Social software  Mobile device would be the primary connection device (By 2015 almost 300 billion transactions worth more than US $ 860 billion will be conducted using mobile phone). Some of the services will include: Mobile Banking, Mobile trading, Mobile commerce, Mobile advertising and marketing, etc. Mobile computing  Internet will be everywhere. It will be an additional layer connecting everything to everyone  Keyboards and mouse will seem quaint. Touch, eye, voice and possibly even brain controllers will be commonplace Ubiquitous connectivity and interfaces  Future of IT is moving away from data center, system and infrastructure management and more toward business process improvement.  SaaS provides organizations with ‘turn-key’ software solutions that can be implemented quickly, while avoiding infra costs & admin resources Software as a service (SaaS )

Impact of IT on developing economies Developing countries are proving to be partners eager to extent the IT market by becoming suppliers and investors in IT. As suppliers, they are keen to take advantage of export-led growth (a la Asian economies) As investors, they are providing the infrastructure for modern global business and life long learning IT may help to reduce the gap for some of those who are disadvantaged or marginalized 11

Future of Indian IT Thought capital of the world ? Thought process outsourcing ?

As Lao Tzu said in the 6th century B.C., “Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” © Nihilent - Confidential 13

© Nihilent - Confidential 14 Questions? © Nihilent - Confidential14