1. Key Partner Summit 2011 Workshop Sessions 14 th January 2011 Summary of 5 trends

2. The discussion should be focused around two main questions: - What does it mean for your assortment? - What does it mean for our joint product promotions?

3. The rise of Urban Nomads Urban Nomads are the hard working, city dwellers who daily weave their own web intertwining work and private life on the go. Carrying their laptops and mobile phones through cities, they travel from one hotspot to the next. If a bar does not offer them WIFI, they will probably not drink and dine there. As long as they are connected, they will work 24/7/365 days a year. With pleasure…

4. Experience economy is here to stay Buying a product or a service has become an engaging experince for for both consumers and corporate customers that also help developing the strong connection with the company / brand from which they buy. Experiences are the foundation for future economic growth, from which we all together can begin to direct new performances. It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business.

5. The rise of Computer Generation They are logical result of the technological and social development of the late 20th century: spoiled in some sense with easy access and material wealth, quickly adapting to a world that changes faster and faster, networked and used to technology. One of the driving forces in the development of the Internet, virtual environments and the ideas that will determine the direction of global society in the early decades of the 21st century.

6. Living in stress society Generation X: “I am stressed. Please, help me to de-stress. Every product, every service, every brand, every organisation, every human being that does so, I will embrace, even love.” Hardworking professionals that are combining the family with stressful work and have a need for ready to use solutions and services.

7. Eco consciousness is for more than decade high on the agenda of all size companies: they want to show what makes them green, what they are proud on and how do they look at the future. There is no way escaping this trend and we’d better adapt … ECO cool

8. Staples will share the outcome of the sessions Staples will select up to 3 pan-EU initiatives and appoint their, set the timing for execution Implementation to be presented during the next Event Please share and start using the outcome in your daily activities Next steps