Prepared by Humayun Khalid

Welcome To KFC PRESENTATION

Group Members M.Shahbaz Maraj Roll#26 M.Ahsan Roll#80 Alia Mehmood Roll#82 M.Afzal Roll#73 Adnan Ashfaq Roll#22

KFC History One man operation Starts in 1930 by Harland Sanders the founder of KFC Named as the dining area "Sanders Court & Cafe." In 1939 "Sanders Court & Café” was rebuilt named as KFC. In 1960, 190 KFC franchisees and 400 franchise units in the U.S. and Canada. Cupola . “The KFC business in Pakistan will be a part of this entity,” stated the Cupola Group. Cupola holds the master franchise rights to operate KFC in Pakistan since1999.

KFC in Pakistan 63 outlets working in Pakistan North Region including Lahore, Rawalpindi and Islamabad (Punjab). South Region including Karachi and Hyderabad (interior Sindh). http://www.kfcpakistan.com

Departments of KFC Marketing Department Finance Department Operation Department HRM Department Quality Control Department

Prepared by Humayun Khalid Marketing Department All Planning tools for marketing Under Marketing Manager Use of 4 P’s (Product, Price, Place, Promotion) and Extended P’s (Physical Evidence, People and Process) Basic purpose of the marketing department is to advertise its products in the market and keep eye on the competitors that what they are doing. Prepared by Humayun Khalid

Prepared by Humayun Khalid Finance Department Provides close support the business manager on the financial implication of business strategies. All final accounts of business transactions. Finance Department analysis the business results and prepares the monthly and quarterly review of business operations. Prepared by Humayun Khalid

Operation Department Under Operation Manager. Following operations and functions. Cooking Cleanliness Administration of restaurant. Complaint Handling of the customers Daily order to procurement Department Day to day demand forecasting Daily lectures to crew people Trained the employees

Prepared by Humayun Khalid HRM Department Under HRM Manager To provide highly qualified and competent employees to organization. Reviewing application form Interviewing applicants Inducting new employees Appraising employees performance Make a decision about the employees training Provide a career advice to subordinates Prepared by Humayun Khalid

Quality Control Department Under Quality Manager Monitoring the quality weight, strength, consistency, color, taste, reliability, finish. Differentiate the organization from the competitors No compromise on quality standards Prepared by Humayun Khalid

Planning First pillar Strategic Plans Increase its market worth value of the market and its market share. Operational Plans Include launching of a new product to change or innovate its product line for the customers.

Prepared by Humayun Khalid Planning objectives To expend our organization in all over the Pakistan. To create and build superior quality for our customers. To follow Marketing Mix Strategies. To Generate Superior financial return for KFC and KFC’s employees. Prepared by Humayun Khalid

Menu Plans KFC offers different types of products Mighty Zinger Zinger Burger Chicken burger Chicken Mania etc..

Prepared by Humayun Khalid Marketing Mix Plans Four P’s of Marketing Mix Product Price Place Promotion Marketing Mix Product Price Place Promotion Customers comes again on batter service Prepared by Humayun Khalid

Prepared by Humayun Khalid Reward System Employees are motivated. KFC also reward their employees in terms of promotion, incentive, payoff free meals depending on the level of the employee and how much they perform their job well. Bounces are given to the employees on the basis of "My growth body" points. If the person has 5 points he or she can get benefits in term of financial bonuses. Prepared by Humayun Khalid

HR manager control all activities into following ways Feed forward control Feedback control Concurrent control External control Employee discipline system Financial control Purchasing control Inventory control Statistical control Prepared by Humayun Khalid

Prepared by Humayun Khalid Feedback Control Done by the supervisor of the branch or the assistant manager. Through comment cards, general interviews of employees about KFC management behavior and other related issues. Prepared by Humayun Khalid

Prepared by Humayun Khalid Questions and Answers. Prepared by Humayun Khalid

Prepared by Humayun Khalid Thank You! Prepared by Humayun Khalid

So it’s the time to decide which one you would choose!!! Prepared by Humayun Khalid

Prepared by Humayun Khalid

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Prepared by Humayun Khalid ALLAH HAFIZ Prepared by Humayun Khalid