1. McDonald’s Group 4 )

4. Market Size & Growth

6. Competitors Trademarks are property of respective brands
O’Malley, Ouellette, Plourde, & Roy 2009

7. Competition - Rivals
Customer Service
McDonald’s is currently ranked last amongst its top competitors in the FFHR subsector.
#1 – Burger King
#2 – Wendy’s
#3 – McDonald’s
- Three competitors hold 73% of the FFHR market

9. Competition - Rivals Wendy’s – 13% Sonic – 6% Jack in the Box – 4%
Burger King – 14%
Wendy’s – 13%
Other strong competitors
Sonic – 6%
Jack in the Box – 4%
Hardee’s – 3%
White Castle – 1%

10. Product Offering’s

12. Top 3 Products

29. Franchisees More than 30,000 resturants in more than 119 countries
They want to be their own boss
Selling a well established, high quality product
Excellent training
Continuous support
Benefit from national marketing carried out by
McDonald’s

31. McDonalds Competitive Profile Matrix Critical Success factors
Burger King
Wendy's
Critical Success factors
Weights
Rating
Weighted Score
0.0 to 1.0
1 to 4
Market Share
0.18 4
0.72 3
0.54 2
0.36
Financial Position
0.12
0.48
Global Expansion
0.09
0.27
Customer Service
Advertising
0.07
0.28
0.21
0.14
Price Competitiveness
Product Innovation
0.11
0.22
0.33
Product Quality
0.1 1
0.2
0.4
Customer Satisfaction
0.08
0.24
0.32
Management
Totals
3.22
2.81
2.68
O’Malley, Ouellette, Plourde, & Roy 2009

32. McDonald's Operational Success
Consistency in the product
Operating System concentrated on:
Improving the product
Developing outstanding supplier relationships
Improving Equipment
Training and Monitoring Franchises
QSCV
Quality
Service
Cleanliness
Value