Mobile commerce services in Slovenia from user’s point of view Uroš Hribar, univ.dipl.org eCommerce Center Faculty of Organizational Sciences University.

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Mobile commerce services in Slovenia from user’s point of view Uroš Hribar, univ.dipl.org eCommerce Center Faculty of Organizational Sciences University of Maribor Merkur Day 2002

Mobile commerce "Internet + Wireless + E-Business = M-Business" (Kalakota in Robinson) Electronic commerce through new communication channel Time and place independent Users using mobile terminal Access to mobile services is conducted over wireless network Services of mobile commerce offered on internet

Survey Mail and web questionnaire (30 questions) Demographic data, mobile technologies, mobile services Selecting one or more answers from the list or evaluating importance of statements on scale from 1 to 5. Duration of survey three weeks Sample of web survey – random internet users Mail survey sample included 1992 persons older than 15 years with regard to gender and region of living

Survey results

Demographics I

Demographics II

Comparison Between results of mail and web survey statistically important differences were discovered. Sample of mail survey is consistent with Slovene population according to gender and average age.

Mobile technologies

Mobile services

What should change to start using mobile services? Reasons for using mobile services.

The biggest issues of mobile services? What is important for mobile servies?

Comparing to Europe European Mobile Commerce Survey as part of MobiCom project User’s opinions about mobile and web services in France, Greece and Finland Completed 3730 questionnaires Finding The is no big differences in opinions between European and Slovene users.

Use of mobile services

Reasons for using mobile services

Needed changes to start using mobile services

Recommendations for practice Develop mobile services according to key succes factors Good use of advantages of mobile technologies Offer personalized and device dependant services Don’t wait for 3G Promote and advertise new services and educate users Offer adjusted web services to Internet users Offer services to wide public Accelerate the usage of new mobile technologies

Recommendations for further research Multidisciplinary further research Research differences between web and mail results Research reasons for not knowing the mobile services Find and research differences between opinions of users in Slovenia and other countries Research the key success factors of mobile services Build the methodology for strategy of mobile commerce Independent research of every single service