Media Webinars for Ohio’s Strategic Prevention Framework Communities Funding provided by: Ohio Department of Mental Health & Addiction Services Presented by: Coalition For a Drug-Free Greater Cincinnati Local Coalition Development Manager/Communications Coordinator Amanda Conn Starner, BA, OCPS I Webinar #2: Building Capacity: Media Partnerships

Benefits of Media Partnerships Allows you to share resources Reduce community concern and increase engagement in drug prevention Potentially generate more media attention Reach more youth and more adults about drug prevention Create a bigger impact on your community’s well-being and stability Media representatives (non-journalists) to serve on coalition or group

Variety of Media Outlets-Traditional to Social Traditional Media: Generally television, radio, print, magazines Social Media: Facebook, Twitter, Instagram, LinkedIn, Internet Radio (i.e. Pandora) Out-of-Home Media: Side of barn signage, billboards, movie theatre ads Digital: Websites, web banners, campaigns

Variety of Media Outlets-Traditional to Social Cause-related marketing: an approach where a company ties its name, products or services to a societal issue with the goal of deepening its trust and relationship with its customers. Bottomline  it is a business deal that benefits both. American Express case study Cause marketing started with American Express in 1983 to raise funds to restore the Statue of Liberty. Bottomline for this case  Restoration Fund gained $1.7 million & American Express gained a 30% increase in card use

Example of Media Buy This media buy was for three months from April-June Used a variety of drug prevention messages. Uses a web banner, website, and social media. Cross promotion on media outlet’s web presence and social media accounts and non-profit’s web presence and social media accounts.

Example of Media Buy This media buy was for three months from April-June Used a variety of drug prevention messages. Uses a web banner, website, and social media. Cross promotion on media outlet’s web presence and social media accounts and non-profit’s web presence and social media accounts.