Roya Daemi, Minahil Bajwa, Amy Nicosia

Problem Slim profit margins Increased competition Drivers discontent Graphic from Uber website Graphic from lyft website

Solution

Yellow Cab Company of D.C. Graphic from Yellow Cab Company of D.C. website Fleet of 550 vehicles 80-85% operational Receive weekly rental fee from drivers

Drivers Renting from Yellow Cab DC

What is MOJIO? Plug-in Device Mobile Application Graphic from Mojio website

How it Works Plugs into diagnostic port Continually collects and transmits data Graphic from Mojio website

Data Collection Fuel Efficiency GPS Accuracy GPS Status GPS Lost Time Graphic from City Taxi website Graphic from tnooz website

Raw Data to Usable Information More Efficient Drivers More Efficient Cars Better Routes Better Car Mechanics and Efficiency Cut Costs Increased Efficiency Increase Profit

Yellow Cab Company of D.C. Benefits Yellow Cab Company of D.C. Individual Drivers Increased profit margins Savings on fuel expense Better Drivers Better GPS system

But We’ve ALWAYS Done It This Way Downside But We’ve ALWAYS Done It This Way Inflexibility of taxicab drivers to adopt Mojio. People, Processes, Systems

Revenue, Costs, and Profit $5 X 52 X 454 $5 X 52 X 454 $149 X 500 $4.99 X 12 X 500 2015 2016 2017 Revenue $118,000 Cost $75,000 $30,000 Profit $44,000 $88,000

Cumulative Revenue and Costs

Driver Benefit: Fuel Efficiency Study 3 month campaign on driver awareness 1,000 individuals participated Suggestions on driver efficiency Cut 15-35% of fuel bill Graphic from 12 Tips for Fuel Economy Website

Cumulative Driver Benefits

Additional Benefit: GPS Map Application Collects data with every use GPS Accuracy GPS Status GPS Lost Time Updates maps with the collected data to ensure the most accurate mapping application Graphic from Mojio website

Benefits: Yellow Cab Company of D.C. Additional revenue from weekly rental fee Increased driver awareness Benefits: Individual Drivers More efficient driving, cutting fuel costs

Roya Daemi, Minahil Bajwa, Amy Nicosia

Roy Spooner Interview Date: October 28, 2014 Position: Regional Manager of Yellow Cab Company of D.C. Slim margins Rental rates What is included with rentals Percentage of operational taxicabs Percentage of dispatch vs. nondispatch taxicabs

Trevor Young Local D.C. taxicab driver Average work work is 50-60 hours Picks up 15-20 passengers per shift Gas cost of $35-55 a day

Percentage of Drivers Who Adapt Mojio Break-Even Points Percentage of Drivers Who Adapt Mojio Break-Even Point 100% 2015 Between months 7-8 75% Between months 10-11 50% 2016 Between months 6-7