Bell Ringer: Answer True or False 1. People tend to take greater risks as part of a group than they would if they were acting alone. 2. When there is no right or wrong choice, people often go with the majority. 3. Most people try to act as individuals and not simply “go along with the crowd”. 4. People seldom obey orders to do things that conflict with their own attitudes. 5. It is “just human nature” to be aggressive. 6. People are more likely to help someone in trouble when no one else is present to help.

Attitude Development Attitudes are beliefs and feelings about objects, people, and events that lead people to behave in certain ways If we believe a person is mean, we may feel dislike for the person and act in an unfriendly manner.

Attitudes Can Affect Action Not only do people stand for what they believe in (attitude), they start believing in what they stand for. Cooperative actions can lead to mutual liking (beliefs). D. MacDonald/ PhotoEdit

Attitudes develop through: –Conditioning: we are reinforced/rewarded for acting certain way, this then establishes an attitude –Parent praises (reinforces) child for sharing. Child develops at attitude that sharing is important –Observational Learning –Teen sees that dressing, acting a certain way gets positive attention from peers, develops attitude that acting/behaving that was is good –Cognitive Evaluation: forming an attitude based on available evidence –Form an attitude about the importance of seatbelts after hearing about a deadly car crash

Affect of Attitudes Attitudes very often affect our actions Ex: I believe aerobic exercise can help prevent heart disease, therefore I exercise regularly. …But not always! Smokers know that smoking causes lung cancer… yet they continue to smoke.

And sometimes our actions affect our attitudes: -especially when someone is encouraged to behave in ways that go against their attitude. They feel cognitive dissonance (an uncomfortable tension/stress due to this contradiction between belief and behavior). To relieve this tension, people try to justify their behavior and gradually change their attitudes to fit their acts.

Role Playing Affects Attitudes Zimbardo (1972) assigned the roles of guards and prisoners to random students and found that guards and prisoners developed role- appropriate attitudes. “WHAT WE DO, WE GRADUALLY BECOME.” (13 minutes) Originally published in the New Yorker Phillip G. Zimbardo, Inc.

Persuasion : The direct attempt to influence other people’s attitudes and behaviors. Methods of Persuasion: –Central Route: uses evidence and logical arguments Ex: car commercial tells about crash test results, awards car has received, the specific safety features a car has –Peripheral Route: indirect persuasion that uses objects, people, or events Ex: athletic shoe commercial that features a famous athlete telling you to buy the shoe

–Two-sided argument: person presents not only their side of the argument but also the opposition’s side in order to discredit the other side’s view –Emotional Appeal: persuade people by arousing feelings of loyalty, desire, or fear rather than by convincing them through evidence and logic jKYjkh&dq=%22ala%20ka%20barika%20di%20n'ma%22&pg=PT24#v=one page&q=%22ala%20ka%20barika%20di%20n'ma%22&f=false

–Foot-in-the-Door Phenomenon: the tendency for people to agree to a large request after they have agreed to a small request first. Ex: In the Korean War, Chinese communists solicited cooperation from US army prisoners by asking them to carry out small errands. By complying to small errands they were likely to comply to larger ones. Example 2: -Other Persuasion info: --the more something is repeated the more persuasive it becomes! -People are most receptive to persuasion if they are in a good mood= feel good, do good phenomenon!