1. The study of how we think about, influence and relate to one another.
Social Psychology
The study of how we think about, influence and relate to one another.

2. How do we think about one another?
Social Thinking
How do we think about one another?

3. Attribution Theory
The idea that we give a casual explanation for someone's behavior.
We credit that behavior either to the situation or….
To the person’s disposition.
Was my friend a jerk because she had a bad day or is just a bad person?

4. Fundamental Attribution Error
The tendency to underestimate the impact of a situation and overestimate the impact of personal disposition.
How do you view your teacher’s behavior? You probably attribute it to their personality rather than their profession.

5. Attribution At Work

6. The Effects of Attribution
Social Effects
Political Effects
Workplace Effects

7. Attitudes
A belief or feeling that predisposes one to respond in a particular way to something.
How might different attitudes respond to this picture?

8. Do our attitudes guide our actions?
Only if….
External pressure is minimal.
We are aware of our attitudes.
The attitude is relevant to the behavior.

9. Attitudes

10. More often, our actions affect our attitudes.

11. Foot-in-the-door phenomenon
The tendency for people who have first agreed to a small request to comply later with a larger request.
If I give out an answer on a quiz, what happens next?

12. Door-in-face Phenomenon
The tendency for people who say no to a huge request, to comply with a smaller one.
If I ask my wife for the 1952 Topps Mantle card ($15k) she will say? NO
But she may let me buy a new playstation game.

13. Zimbardo Prison Study
Role playing affects attitudes. What do you think happened when college students were made to take on the roles of prison guards and inmates.

14. What happens when we become aware that our attitudes don’t match or actions?

15. Cognitive Dissonance Theory
We do not like when we have either conflicting attitudes or when our attitudes do not match our actions.
When they clash, we will change our attitude to create balance.

16. Cognitive Dissonance Theory

17. Cognitive Dissonance Theory
How does cognitive dissonance theory play a part in pledging a fraternity?