May 21st, 2003http:// Mobile Freedom introduces “M-SOSP” Integrated WLAN & GPRS Network Operator Mobile Freedom

May 21st, 2003http:// Our Mission To be number one integrated network and services provider for customers and businesses. Mobile Freedom

May 21st, 2003http:// Project Management CEO, Mobile Freedom AB Aniruddha Kulkarni The team members Mobile Freedom

May 21st, 2003http:// Network Development CTO, Mobile Freedom AB Shadi Kurmash Mobile Freedom

May 21st, 2003http:// Service Development VP Marketing, Mobile Freedom AB Vaishali Kamble Mobile Freedom

May 21st, 2003http:// Video Production Manager Marketing & Sales, Mobile Freedom AB Prakash Sainani Mobile Freedom

May 21st, 2003http:// Website Development Manager Customer Support, Mobile Freedom AB Nitin Panchanathan Mobile Freedom

May 21st, 2003http:// Our roots in industry  Axerra Networks  Ericsson  Movious  Swefour Mobile Freedom

May 21st, 2003http:// Our roots in academia  KTH Björn PehrsonJohan Montelius Lena RamfeltErik Eliasson Kurt LundgrenPawel Wiatr Ulla Skidén Mobile Freedom

May 21st, 2003http:// Agenda  Background  Goals  Our Network  Services  Marketing campaign  Problems faced & Challenges ahead  Q & A Mobile Freedom

May 21st, 2003http:// Background  Need to access information at anytime and from anywhere  World is being “connected” more and more  Need to find out better, faster and cheaper ways to “connect”  Need to solve problems like performance and QoS  Need to test new services and new business models Mobile Freedom

May 21st, 2003http:// Goals  Create a catalogue of mobile services  Develop and evaluate one of the services on the network  Establish a test bed comprising of WLAN & GSM/GPRS networks with limited range  Explore technical issues related to building mobile networks over shared infrastructure (Ethernet and IP-level)  Make the test bed available as a national resource for R&D and education Mobile Freedom

May 21st, 2003http:// GSM/GPRS Architecture BSC BTS GSM RAN A HLR GMSC CS Domain MAP MSC VLR MAP PSTN Internet Gi Gr Gb PS Domain Gn SGSN GGSN SGSN Gn Abis ISDN E1/T1 Mobile Freedom

May 21st, 2003http:// IP Traffic  ISDN E1/T1 carries PCM voice in GSM  PCM voice is carried over IP traffic by using Multiservice IP-Concentrators  IP Concentrators emulate the characteristics of circuit- switched connections while utilizing the IP-based infrastructure FR AXN 600 PCM Voice IP traffic Mobile Freedom

May 21st, 2003http:// Abis E1/T1 BSC BTS IP Core Network AXN600 TDM over IP network Mobile Freedom GSM RAN

May 21st, 2003http:// Mobile Freedom StockhomOpen.Net  An open communication environment in the Greater Stockholm area  IP based switched network  Forms the IP Core network of MSOSP IT-UniversityArrowheadLidnet MSOSP

May 21st, 2003http:// Mobile Freedom AXN800 AXN600 Network Integration WLANGSM RAN BSC HLR GMSC MSC VLR CS Domain Access Network SGSNGGSN GPRS nodes Internet PSTN StockholmOpen.Net

May 21st, 2003http:// Mobile Freedom Services  Purpose  Creation of mobile services catalogue  Development and evaluation of one of the services on the test bed  Accessibility  WLAN  GPRS

May 21st, 2003http:// Mobile Freedom Services – Catalogue  Catalogue creation  Popular services in Sweden, Jordan, India  Internet search and innovative ideas  Field survey  Target StockholmOpen.Net users  Get feedback about popular and most wanted services  Got response from about 50 users

May 21st, 2003http:// Mobile Freedom Service selection  Feasibility study  Software, hardware, complexity, usefulness  Promotional services  Discussion with Movious

May 21st, 2003http:// Mobile Freedom Survey results Mobile promotionalpopular not interestinghigh premium

May 21st, 2003http:// Mobile Freedom Mobile Service

May 21st, 2003http:// Polling MSS Server Polling Notification Mailbox access Mail Server Read/Write Mobile Architecture Mobile Freedom Mail client Mail appMail Portlet Mailbox access

May 21st, 2003http:// Mobile Freedom Service development  Platform  MSS (Mobile Service Suite)  Technology  Java Portlets

May 21st, 2003http:// Mobile Freedom MSS “Recognizing the need to interoperate between the multitude of gateways and services, Movious created the Mobile Service Suite (MSS) which is an innovative multi- channel delivery gateway and a multi-platform management solution for value-added data services for Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs), Wireless Application Service Providers (WASPs) and the enterprise.”

May 21st, 2003http:// MSS Architecture Subscriber Portal MSS Service Center MSS Server Oracle DB SMS-C MSS Developer Zone MMS-C WAP GW Mobile Freedom

May 21st, 2003http:// Mobile Freedom MSS Overview  Cost-effective, end-to-end full cycle solution  Development, deployment, service usage analysis, billing  MSS API  Makes development less tedious  MSS development zone  Develop, deploy and preview

May 21st, 2003http:// Mobile Freedom Service testing  On MSS  Develop and deploy the service on MSS and test  On test bed  Integrate MSS with the test bed and test the service for a focused group of StockholmOpen.Net users

May 21st, 2003http:// Marketing campaign  MSOSP opens the door for innovative mobile services running on both WLAN and GPRS network  MSOSP exploits the benefits of WLAN (high-speed) and GPRS (wide coverage)  MSOSP adopts the neutral operator concept  MSOSP is a dynamic solution for both green-field and ambitious existing operators  MSOSP is a step toward All-IP environment Mobile Freedom

May 21st, 2003http:// Marketing campaign  MSOSP Pre-paid cards  MSOSP advertisement poster Mobile Freedom

May 21st, 2003http:// Mobile Freedom

May 21st, 2003http:// Mobile Freedom

May 21st, 2003http:// Problems faced & Challenges ahead  Clear understanding of the goals and commitment to achieve them  Responsibility, delegation and motivation  Set-up working model and learn to manage time (= money)  Bring in best people to form the team  Co-operation ! Mobile Freedom

May 21st, 2003http:// Mobile Freedom Free yourself ! Come up with ideas and ask questions! Be ready to explore!

May 21st, 2003http:// Contact Us: Mobile Freedom

May 21st, 2003http://csd.ssvl.kth.se/~csd2003- team8 36 FACTS  MSOSP is a project part of CSD 2003 course  We thank our principals, teaching team and coaches  Simple and clear goal  Establish a test bed of integrated WLAN & GPRS networks  Develop & test services and service development platform  The GSM/GPRS network is not available and there are no alternatives to it  The service was partially completed, mainly due to lack of resources, time & anticipated level of complexity & knowledge

May 21st, 2003http://csd.ssvl.kth.se/~csd2003- team8 37 FACTS  Many opportunities to learn and many valuable experiences  Lot of theories, reading, management, communication, presentations, press release (Thank you Ulla !) and Video  Latest technology, hands-on experience, feedback, alternatives… but we missed that all  “Mobile Freedom” frees us from this gloom and helps us to look at the positive side and cheer up!

May 21st, 2003http://csd.ssvl.kth.se/~csd2003- team8 38 Welcome to real life !

May 21st, 2003http:// Mobile Freedom ?

May 21st, 2003http:// Mobile Freedom Thank You!!