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© NOKIApage: 1 Wireless IP Solutions Enabled by GPRS Chris Briglin Head of Marketing GPRS Business Program Nokia Telecommunications.

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Presentation on theme: "© NOKIApage: 1 Wireless IP Solutions Enabled by GPRS Chris Briglin Head of Marketing GPRS Business Program Nokia Telecommunications."— Presentation transcript:

1 © NOKIApage: 1 Wireless IP Solutions Enabled by GPRS Chris Briglin Head of Marketing GPRS Business Program Nokia Telecommunications

2 © NOKIApage: 2 Agenda Applications to Launch GPRS Services Success Factors Integrated GPRS Solutions

3 © NOKIApage: 3 GPRS is the ideal bearer for wireless data networking applications Faster session set-up Always connected Higher speeds Possibility for differentiated billing Wireless Data Networking Applications Personal Messaging Corporate Intranet Access Telematics, Vending Machines Wireless Data Networking Applications Personal Messaging Corporate Intranet Access Telematics, Vending Machines

4 © NOKIApage: 4 The user base for GPRS services already exists Business Segment Corporate Intranet Access Mobile ISP For Small Enterprises Vertical Segment Industrial Applications Consumer Segment Demand for VAS Messaging Internet

5 © NOKIApage: 5 Access to existing IP-based applications on the corporate intranet: e-mail, intranet and Internet browsing, database lookup and entry, etc Resilient background transfer: no more " LOST CARRIER " during file download The Remote Office becomes a reality; remain networked wherever you are Application: Corporate Intranet Access Business Segment

6 © NOKIApage: 6 Secures Clients data traffic Firewall protects Operators network from attack Tracks Hacking attempts OPSEC certified for extensible security solutions IPSEC compliant Secure Network Operator IP backbone SGSN Firewall/ VPN/ Router GGSN Internet Clients IP backbone Clients IP backbone Clients IP backbone Corporate Access Services Requirements

7 © NOKIApage: 7 ISP Firewall Management Operator IP backbone GPRS end-to-end VPN solution Managed Security Services BSC BTS GPRS network Gateway GPRS Support Node (GGSN) Internet Mail server Corporate IT Mail server Company B Company A IP400/VPN200 IP400

8 © NOKIApage: 8 Existing need for mobile access to e-mail and Internet Mobile operator can provide complete ISP service package Package pricing (bundling) of e-mail, web services, and mobile voice can help to attract or retain mobile users GPRS can simply provide transparent access to the customer's current ISP Application: Mobile ISP for Small Enterprises Business Segment

9 © NOKIApage: 9 All-in-one communicator Mobile-enabled PDA, with Symbian O/S or Bluetooth connection WAP terminal for web-mail WAP terminals Regular web browsing possible with all-in-one communicator Application: Personal Messaging (E-Mail) Application: MMM (Mobile Media Mode) Browsing Consumer Segment

10 © NOKIApage: 10 MMM Services MMM browsing is opening an entirely new market; mobile delivery of information Content owners are very interested in the new medium WAP is independent of GPRS and other bearers; WAP services can already be launched today True WAP success will be boosted by GPRS's benefits: Instant connectivity Faster data throughput

11 © NOKIApage: 11 MMM Services Requirements Web Server WAP Client Gateway WSP/WTP WAP Gateway WAP Browser Integrated WAP Gateway

12 © NOKIApage: 12 Charging for GPRS Services Rule #1: KEEP IT SIMPLE Monthly fee as primary charge VERY low additional per-bit charge Will go unnoticed by the average user Will deter abuse by heavy users Additional charges for accessing special value-added services

13 © NOKIApage: 13 Charging in the GPRS network Serving GPRS Support Node (SGSN) BSC BTS Um GPRS backbone network (IP based) Charging Gateway (CG) dataflow charging info flow charging info flow Billing System Gateway GPRS Support Node (GGSN) Gi Gn Gb

14 © NOKIApage: 14  Single access point to the billing system  Pre-processing charging data to reduce the load on the network billing system  Future-proof for hot-billing and pre-paid  Reliable storage for CDRs  Easy charging data error detection GPRS Charging Requirements Serving GPRS Support Node (SGSN) BSC BTS Um GPRS backbone network (IP based) Charging Gateway (CG) dataflow charging info flow charging info flow Billing System Gateway GPRS Support Node (GGSN) Gi Gn Gb

15 © NOKIApage: 15 Success factors Strong existing demand for mobile access to office data Laptop and terminal penetration is already high Experienced with mobile data Launch: Corporate Access Services Requirement: Managed Security Strong interest in Value-Added Services E-mail and WWW usage growing rapidly Launch: Personal Messaging, MMM Services Requirement: Integrated WAP Requirement: Integrated Charging Gateway Business Segment Consumer Segment


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