Marketing Director Presentation EdBus Investigation of the Taobao Service By Harrison Hsieh.

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Presentation transcript:

Marketing Director Presentation EdBus Investigation of the Taobao Service By Harrison Hsieh

What is Taobao? One of the biggest online marketplace in China Sells just about anything

What is the Taobao Service? Provided by the Business Club exclusively 10% service charge for students and teachers Helps students and teachers who don’t understand Chinese Tying to Economics, it’s a monopoly

Marketing and its importance process of planning and executing the conception, pricing, promotion, and distribution of Goods & Services to satisfy customers 4 Principals of marketing strategy: Product, Price, Place, Promotion. Called the Marketing Mix (all aspects must be combined)

How does the Taobao Service tie into Marketing? We focus on the 4 P’s (Product, Price, Place, Promotion) Product=The Taobao Service Price=10% service charge Place=SAS Promotion=SAS students

Consumer Relationship Management (CRM) Customer relationship is very important Taobao Service attempts to keep good relations with customers for long-term association

Works Cited SO8xoAKHNSlwoAKp9XNyoA?p=taobao&fr=yfp-t- 901&fr2=piv-web SO8xoAKHNSlwoAKp9XNyoA?p=taobao&fr=yfp-t- 901&fr2=piv-web