Mahindra Khiladi No. 1 Integrated Initiative using ATL/BTL.

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Presentation transcript:

Mahindra Khiladi No. 1 Integrated Initiative using ATL/BTL

Objective Backing the Heroes of India by Shaping Future Olympic Players

Strategy Bring Together the 3 Three Key Stakeholders M&M Tractors Youth Agriculture Rural Sports – A Networking of Youth & Sports For Long Term Seeping of Agriculture

Approach An Initiative to Call out the Sportsperson in Rural Youth Evoking the Sports spirit (Passion) Showing the Progressive Path (Passion & Living)

Exposing the Young generation to the global peripheral From Villages to Olympics Mahindra Khiladi No Village level District level State level

Integration of ATL & BTL Mediums Building the Grandeur of the Initiative for Amplified Impact Print Media Association with Sports Association - Nehru Yuva Kendra Sangathan Association with Local Youth Bodies - Swatantra Yuva Mandal District Level Authorities Representation Pre-Publicity Mobile Miking One on One Invitation Visibility Drives Registration Counters OOH Media

Result Empowered Youth Rural Sports Development M&M’s Bond with the TG