1. Geographic Coverage: Tea and Ex- Tea Communities
Title: Promoting Child Protection by Realizing the Commitments of the Community, District, State and Private Sector Organizations for the Protection of Children in Tea Gardens of India with a focus on Tea Gardens of Assam, India.
Geographic Coverage: Tea and Ex- Tea Communities
3 districts (Dibrugarh, Tinsukia, Sivasagar)
176 Tea Gardens
350 villages
State level advocacy and technical support to the key Government and statutory bodies.
Partnering with ABITA and BCP
Focus on Responsible Business Practices

2. UNICEF PLAYS A converging ROLE IN BRINGING STAKEHOLDERS together to promote child rights
TEA ESTATES
Goal:
Improve communities well-being
UNICEF role:
Build capacity on Child Protection, Child Rights and what can they do differently
GOVERNMENT
Goal:
Improve development indicators
UNICEF role:
Strengthen service delivery and advocate for policy changes
MULTINATIONALS
Goal:
Preserve brands’ reputation
UNICEF role:
Raise awareness of CP issues and create responsible demand for Tea
INDUSTRY ASSOCIATIONS
Goal:
Sustain customers’ demand
UNICEF role:
Advocate, promote & support responsible business practices to promote Child Protection
Children well-being
UNICEF’s ultimate ambition is the creation of a self-sustained model that brings together several stakeholders to pursue their common goal of promoting children’s rights
the integration of traditional UNICEF programmatic approach with the involvement of the private sector as a change agent can amplify the reach of UNICEF efforts and maximize the impact on the promotion of children’s rights.
WORKERS GROUPS
Goal:
Improve benefits for workers and their families
UNICEF role:
Build capacity on Child Protection and role of Industry
CIVIL SOCIETY
Goal:
Improve services for communities
UNICEF role:
Build capacity on Child Protection

3. Assess the situation and impact on children in the tea industry
The Corporate engagement approach aims to Promote Child Rights through Responsible Business Practices
OBJECTIVES:
Assess the situation and impact on children in the tea industry
Together with stakeholders, develop an approach and methodology beyond compliance
Work on the supply side through programmatic interventions and on the demand side through a CSR approach
Build awareness and capacities of tea estates, industry, workers and other stakeholders