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Presentation transcript:

MobileMobile DigitalDisplayDigitalDisplay StreamingStreamingRadioRadio

Radio Is Still America’s Companion Source: 2010 Arbitron Inc. / Edison Research Persons 12+, Includes On-Air Radio Listening Only Hours Spent With Media In The Last 24 Hours 3.4 TV Radio WebNewspaper

Weekly Radio Reach Weekly Radio Reach 2010 Higher than 1970! Source: RADAR Time Spent Listening Per Week Report (c) Arbitron: Monday-Sunday 24 Hours / Persons 12+, Inlcudes On-Air Listening Only

Live TV Broadcast Radio 91 Newspapers InternetMagazines Live TV Broadcast Radio NewspapersInternetMagazines The Daily Media Landscape Source: Nielsen/Council of Research Excellence “How U.S. Adults use Radio and other forms of Audio”, 2009 Ages Ages Radio is a vital part of the average adult’s day with media Daily Reach

Radio Is The #2 Activity Least Likely To Be Given Up For A Week 5 Source: 2010 Jacobs Tech Survey Activity Least Likely to be Given Up for a Week Watching TV Listening to FM Radio Talking on Telephone TextingSocial Networking Playing Video Games Listening to iPod/MP3 player Satellite Radio 31% 17% 12% 10% 9% 8% 6% 5% 2% Activity Least Likely to be Given Up for a Week The Emotional Attachment To Radio

Source: Arbitron/Edison Research, Infinite Dial 2010 “If The AM or FM Radio Station You Listen To Most Was No Longer On The Air, Do You Think You Would Be…” 51% 28% 8% 9% 4% Base Total Population 12+ The Emotional Attachment To The Radio Four in five radio listeners would be disappointed if their favorite station was no longer on-air.

Radio is among the top three activities that youths are spending MORE time with. Source: Edison Research, 2010 Youth Study #1 #2 On the Internet Watching Television Listening to the Radio Playing Video Games Talking on the phone Reading Magazines Reading Newspapers Going to Concerts Going to Movies MORESAMELESS DON’T KNOW N/A #3 Teen Listenership is UP!

Digital Listening is just 3% of Total Radio Listening Digital Radio (Streaming) Source: Ando-media data, Arbitron-Edison research, SNL Kagan, Clear Channel data Estimated Radio Listening (Billion hours per year) % 3% The game is just beginning!

Streaming weekly audience has doubled every five years since 2001! % Who Have Listened to Online Radio in the Last Week Source: 2011 Arbitron Inc./Edison Research, includes both AM/FM and internet only streams

Source: Arbitron/Edison Research, Infinite Dial Own iPod/MP3 Template Listen to Digital Audio in Car (Monthly) 100 Weekly Online Radio Listeners 107 Persons 12+ Index Of Time Spent Listening To Radio Per Day Digital Users ARE Radio Listeners Digital audio users spend more total time with radio.

radio is much stronger The top line conclusion is that radio is much stronger than its general media perception. Here are the facts: 1. Radio is still one of America’s top daily companions. 2. The weekly reach of radio has been consistent for the past forty years, even higher today than before! 3. Radio has a strong daily audience among adults both and Listeners still have an exceptional personal attachment to radio that is hard to beat! 5.Teenagers and young adults are tuning in even more despite competitive technology. 6.Streaming is still a small fracture of total radio listening 7.The weekly streaming audience is growing rapidly, doubling in the past 5 years. 8.Digital users expand, not divide, radio usage by spending more total time with radio than non-digital users.