21 st Century Health Sciences Reaching new innovative health and wellness consumer needs in the 21st Century...

HOW REACH PROSPECTS. This is what you want from your interactive marketing. This is what you are getting. And only a few become customers.

Becoming Visible to Your Prospects Becoming Visible to Your Prospects

Paid Versus Free Traffic 89% of Clicks Happen Here 89% of Clicks Happen Here Pay Big Money To Be Here WEB Search Advertising

1 ORGANIC PPC

PPC REACHES ONLY 11% OF PROSPECTS WHO USE SEARCH ORGANIC REACHES UP TO 89% OF PROSPECTS WHO USE SEARCH ALL PROSPECTS WHO USE SEARCH Slicing up the prospect pie

BUT... the competition for that 80% is fierce. And that’s just for the exact search term “organic search engine optimization.”

There can be HUNDREDS of search terms for the same thing. search engine optimization organic search engine optimization organic seo organic seo services search engine optimization services seo in minneapolis seo in seattle affordable seo company website seo natural search engine optimization seo natural natural seo natural organic seo services seo services in miami phoenix seo company professional search engine optimization expert seo certified seo professional

MORE KEYWORDS USED PER SEARCH 5% 10% 15% 20% 25% 30% Words Per Search

If you optimize a web page for more than one search term, you are not optimizing. You are compromising. Arizona Health Club Arizona Gym Arizona Fitness Club Arizona Athletic Club Phoenix Health Club Phoenix Gym Phoenix Fitness Club Phoenix Tennis Club Phoenix Weight Loss Phoenix Personal Trainer Southwest Fitness

Arizona Health ClubArizona Gym Arizona Fitness ClubArizona Athletic Club Phoenix Health ClubPhoenix Gym Phoenix Fitness Club Phoenix Tennis Club Phoenix Weight Loss Phoenix Personal Trainer The Power of the SWARM To get top ranking and reach more prospects you need one page optimized for each search term. You may need hundreds or thousands of these “landing pages”. Impractical for PPC Unworkable for humans

Search Engine Rankings Gives you visibility to your search engine rankings for your targeted keywords. Test Your Search You can trigger any search to view the results. View Placement History You can view the history of your ranking placement online. SWARM MARKET RESEARCH BEFORE THE SWARM

Every “BEE” or Internet Search is looking for a landing page keyword or “HONEY” ONLINE MARKETING WITH STING WHERE’S MY HONEY

BUILDING KEYWORD “HONEYCOMB” LANDING PAGE VISIBLE WEBSITE

SWARM SWARM Web Footprint SWARM Footprint Website Footprint 9,000 Keywords 140 Keywords WOW THAT’S A BIG FOOT

TOMER Like Calling Australia An Island Australia Tourism 67,400 Useful Keywords

Example - Corporate Website Navigation Find A Club List of States Gilbert Health Club List of Clubs “Brand” Seeker Only 5-10 % of Health Club Prospects

SWARM SWARM Navigation List of LTF Clubs Search Engine User % of Health Club Prospects How do you get your page found? 10,100,000 Pages

Technology Healthcare Retail / Product Engineering/ Manufacturing MedTech/Pharma Consulting Financial/ Insurance WEB EXPERIENCE

CAN YOUR CUSTOMERS FIND YOU TO BUY YOUR PRODUCT?

SWARM MARKETING……………… with a budget light as a feather! SWARMMARKETINGSearches PPC ADS

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